05 / JOURNAL

NOTES FROM THE BRIDGE

What we're seeing in the Quebec market — brand strategy, media, and the cultural work behind both.

September 15, 20265 min read
Tariffs gave Canadian brands a reason to be chosen. Loyalty is what you do next.
A trade shock handed Canadian and Québec brands a wave of preference they didn't have to earn. Converting borrowed intent into durable loyalty takes more than a maple leaf on the pack.
Brand strategyQuébecRetail

Earlier pieces on LinkedIn ↗