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Janes Family Food: Game time ready!

Written by Gaven on . Posted in Case studies.

What we did: Communications, Television productions, Social media, Influencer

Project overview

Summary of the project. Battling a hyper-competitive Quebec frozen food industry led by Olymel, Flamingo and St-Hubert, Janes turned to PR to increase Brand recognition and purchase intent. A CSR campaign combined with a promotion leveraging the Quebec International Pee-Wee Hockey Tournament was pursued to demonstrate Janes community involvement in Quebec City to bring Janes on the shopping list of families. Our communications objective was to showcase Janes involvement in Québec by celebrating billet families to build trust and loyalty. Billet families are Quebec City families hosting international players during the entire tournament. This generous 2-week commitment is entirely done in a voluntary manner. By putting the spotlight on them, we reinforced the family friendly aspect of the product and gave proof that their tagline «Family Food» was a real commitment.

The campaign brought to life the identity of Janes and not just the brand idea. A multi-facetted approach pulled a PR, Social and TV components together to feature the billet families as well as the tournament players. The subject matter was exploring the importance of sport for the community and the development of kids. And families are at the heart of it. A public relation campaign reached out to media to seed the CSR endeavour. A social media campaign detailed the daily lives of a billet family and 3 video-capsules about the families and their commitment to the tournament and the kids where broadcasted for 4 weeks on Major TV channels. The program was a runaway success. Over 7 million impressions, an increase of 350000 visitors to their social channels in a month contributed to putting Janes«Family Food» on the shopping lists of Families in Quebec City. ‍ ‍ Janes asked as to help — Drive traffic to our Quebec social channels — Entice fanbase to visit your brick-and-mortar locations in Quebec — Celebrate community involvement — Create CSR campaign — CreateTelevision ads

Uncle Ben’s food truck challenge

Written by Gaven on . Posted in Case studies.

What we did: PR event

Project overview

Summary of our project. A Montréal PR event of culinary proportions! Is there a better way to launch a new product in Montreal than hosting the first food truck challenge in the province? Don’t get me wrong, there could be other ways… But none as delicious as the PR event we hosted on May 26. It was a labour of love that demanded the most out of our team. But the results were outstanding. Over 20 media coverage and 1300 people served.

Mysa. Saving the planet, one smart thermostat at a time.

Written by Gaven on . Posted in Case studies.

What we did: Communications, Blog, Advertising, French Adaptation

Project overview

Summary of the project. We were proud to launch and support in Québec an amazing Canadian company that created a smart thermostat for baseboard called Mysa. ‍ The unique proposition of the device is that the users are able to quickly program heating schedule or to use the eco mode that automatically adjusts the temperature to reduce energy cost. Hence it is now possible to heat up your house with an eco-responsible mind while saving money without sacrificing your comfort! ‍ Second unique selling point: the great minimalistic design. The Mysa’s white and simple design offers a minimalist and modern look. With its dot-matrix display and capacitive touch-sensitive buttons, Mysa fits all decors. It is an aesthetically pleasing device that gives off a high-tech vibe without being overly distracting. ‍ ‍Our work consisted of: Press outreach and product trial of the entire Mysa portfolio, Introduce Mysa to the Quebec Market, Launch new products, Create Television adverting, Target relevant Search keywords for the French market.

Kimika: professional spa quality wax and the most PAINLESS in the industry!

Written by Gaven on . Posted in Case studies.

What we did: Social Media, SMM, Creative Adaptation

Project overview

Summary of the project. MO:PR managed the Social Media calendar, created a SMM campaign, and adapted an OOH creative campaign. Kimika is PROUDLY MADE IN QUEBEC. Their Maple Sugar Waxing Kit for Face & Body uses real Maple Depilatory Wax. The kit contains the ancient waxing practice that will remove coarse to the finest hair. All their products are vegan, eco-friendly, recyclable, and paraben free. Our work consisted of managing the social media editorial calendar for Facebook and Instagram, creating a SMM campaign to generate leads and sales for spring

A QUÉBEC VEGAN BRAND MOVES INTO PREMIUM OUTLETS MONTRÉAL

Written by Gaven on . Posted in Case studies.

What we did: Public Relations

Premium Outlets Montréal is announcing today the opening of the first Matt & Nat warehouse boutique, a Québec brand, to set up shop in Québec. The store officially opened its doors on October 12.

Created in Montréal, Matt & Nat, specializes in selling vegan-made accessories such as handbags, backpacks, wallets, shoes, glasses cases, key chains and more. No animal origin materials are used in manufacturing the brand’s products, and the company strives to adopt sustainable and environment-friendly practices.


At Premium Outlets Montréal, The Matt & Nat shop joins other prestigious brand names popular with Quebecers and among several unique shops in Montréal and Québec City. These include top brand names such as: Guess, Rudsak, Moose Knuckles, Hugo Boss, Banana Republic Factory Store, and Vans. This fashion destination of choice offers popular brands and designer products from among the most sought-after in the world.