Tag: social media

How to use Social media as support to your PR campaign

A case study about using social media as a means and not an end.   Pundits often have a nasty habit of wearing the grim reaper’s clothes; predicting the death of this and that to the profit of new “more effective communication approaches”....

Entrepreneurs attracts more consumers with social media

Entrepreneurs and social media According to research by Dr. Molly Wasko and Carlene Cassidy of The UAB Collat School of Business, many business owners are hesitant to jump onto the social media bandwagon. This latest infographic sheds light on...

Branding in the digital age Social

PR can help learn about your customer Social media makes it more important than ever to get the branding fundamentals right. Here’s a great testament of how successful Virgin Atlantic’s Facebook page is true to its brand values. The...