Janes and Pee-Wee: Delicious combo!

PR campaign in Québec connects brand and local community sports

Janes is sponsoring the International Pee-Wee tournament in Québec city. And for the occasion, February 14 was Janes day at the Videotron Center. Games, sampling, and goodies elevated the experience for the fans. This year again we are happy to be the communication team behind the PR and promotion effort. After all chicken and hockey are a match made in heaven!