PR and Digital content campaign rekindle Quebec traditions
Just finished working for a great Lactantia promotion where one would receive a gorgeous old fashion milk bottle after sending proof of purchase of Lactantia milk. To create buzz around this promotion we Asked bloggers to unveil one family tradition where milk had an active part in it. Traditions weave the fabric of our identity and sharing our traditions reinforces our values of authenticity and bonding.
10 bloggers generously shared their traditions thus contributing in highlighting the richness of our collective history.