5 Reasons to Hire a Pro to Manage your Facebook Page

Let’s be honest, the popularity of Facebook can’t be denied. Year after year its number of active users continues to grow, and in the last two years alone there’s been a huge spike in these numbers. Currently, there are more than 1.86 billion monthly active users. Imagine the resources this offers a brand or business! Not only is it important to consider the possibilities Facebook can offer your company, it’s also crucial to understand how to approach the platform as well as the best ways to implement social media into your marketing plan. This is why hiring a pro to manage your Facebook Page is necessary if you’re trying to create an excellent first impression.

Curious about working with an expert? Here are the top 5 reasons why you should!

1- A pro will help manage your goals

When it comes to social media marketing, one of the most complicated aspects is often about knowing how to approach it: where do you begin? This is why working with a pro is essential! They’ll offer a structured and goal-driven strategy for you to approach Facebook marketing.

An expert can help to create an entirely new strategy or improve on an old one that’s better related to your specific marketplace. Goals set by your business need to be realistic. On Facebook, many businesses without social media marketing experience may privilege metrics such as Likes and Follows. However, these are simply in vain. Any pro will know that a well-rounded social media marketing plan will involve setting goals and properly tracking areas that need improvement. Creating a social media strategy in 2018 will include addressing some of the following areas: increasing your quality of sales, having a better idea of the industry you’re working within, smarter growth and finding ways to add more value to your business. An expert will be able to understand what this entails and apply to your brand!

2- Understanding Facebook demographics

For the novice, understanding Facebook demographics can be tricky. Since there are so many users on the platform, it can be hard to determine where to focus your efforts. Luckily, working with a pro will offer a strategic approach to both understanding and making the most of these numbers. Core Facebook demographics are broken down into categories that include age, gender, location and income. An expert will help you to analyze the information and offer insight into ways to gain better reach and visibility within your target audience. Facebook offers better reaching power than many other social media platforms and a pro will know how best to harness these possibilities as well as the correct ways to explore your core business demographics.

3- Post scheduling

Facebook offers endless opportunities when it comes to the type of content you can post, and this includes status updates, images, videos as well as live, real-time interaction. With all the various options, building a content strategy that’s best for your brand can take on many forms. A pro will understand that both the quality of your content as well as when it’s shared is paramount to how it’s received, regardless of its form. Oversharing as well as over-promoting can have some major drawbacks. A pro will help you craft compelling, engaging and thought-provoking content while also understanding when your specific market will be most receptive. Facebook post scheduling is an extremely useful tool, allowing you to post at the most opportune times and craft a niche unique to your business. When it comes to post scheduling, an expert will know how to properly create an organic following as well as strategies to grow and move forward.

4- Advertisements

Although having a strategy in place to reach followers organically is important, every pro will know that carefully placed advertisements are a necessary part of a well-rounded Facebook marketing strategy. Advertisements are especially important because organic reach on Facebook has significantly dropped since 2016. An expert will use advertising to grow both audience and brand loyalty. Advertising on Facebook is cost-effective, and pros will know how to get the most bang-for-your-buck! They’ll be able to help you keep ad content fresh and exciting but just niche enough to be useful to your target audience. This will include analyzing click-through rate data and impressions, and finding ways to improve upon them.

5- Engagement

Last but not least, an expert will know how to approach conversation and engagement from both a strategic as well as a humanistic standpoint. Remember, Facebook is a social network and thus, the platform is built on networking, conversing and sharing. A pro can help you to understand the best ways to openly engage with your audience. This will include strategies to create and build a community around your brand, as well as interacting with and responding to comments, questions and so forth.

Working with a pro can take the edge off approaching Facebook business marketing, so why not go for it?

Author: Amanda Harvey

Bio:Amanda Harvey is a content writer at B2BQuotes.com, a company that connects companies and web marketing service providers.

 

Sources:

http://mopr.ca/category/pr-musings/

https://blog.hubspot.com/marketing/facebook-organic-reach-declining

https://sproutsocial.com/insights/facebook-marketing-strategy/

Facebook Watch: a new platform for shows on Facebook

Sometimes I get the urge of going out on a limb and predict that a certain tool will be a fantastic addition to the Public relations tool box. Facebook TV has great potential for all PR pros because of its focus on catering to communities and fan base. I think of it as semi-passive video viewing. Done well, this will enable a deeper and richer interaction with a community.

Announcement details

Today Facebook is introducing Watch, a new platform for shows on Facebook. Watch will be available on mobile, on desktop and laptop, and in Facebook’s TV apps. Shows are made up of episodes — live or recorded — and follow a theme or storyline. To help keep up with the shows you follow, Watch has a Watchlist so you never miss out on the latest episodes.

Watch is personalized to help you discover new shows, organized around what your friends and communities are watching. For example, you’ll find sections like “Most Talked About,” which highlights shows that spark conversation, “What’s Making People Laugh,” which includes shows where many people have used the “Haha” reaction, and “What Friends Are Watching,” which helps you connect with friends about shows they too are following.

Facebook has learned from Live that people’s comments and reactions to a video are often as much a part of the experience as the video itself. So when someone watches a show, one can see comments and connect with friends and other viewers while watching, or participate in a dedicated Facebook Group for the show.

A Platform for Shows

Watch is a platform for all creators and publishers to find an audience, build a community of passionate fans, and earn money for their work. Facebook thinks a wide variety of Facebook shows can be successful, particularly:

  • Shows that engage fans and community. Nas Daily publishes a daily show where he makes videos together with his fans from around the world. The Watchlist makes it easy for fans to catch every day’s new episode.
  • Live shows that connect directly with fans. Gabby Bernstein, a New York Times bestselling author, motivational speaker, and life coach, uses a combination of recorded and live episodes to connect with her fans and answer questions in real time.
  • Shows that follow a narrative arc or have a consistent theme. Tastemade’s Kitchen Little is a funny show about kids who watch a how-to video of a recipe, then instruct professional chefs on how to make it. Each episode features a new child, a new chef, and a new recipe. Unsurprisingly, the food doesn’t always turn out as expected.
  • Live events that bring communities together. Major League Baseball is broadcasting a game a week on Facebook, enabling people to watch live baseball while connecting with friends and fellow fans on the platform.

Watch will be home to a wide range of shows, from reality to comedy to live sports. To help inspire creators and seed the ecosystem, Facebook also funded some shows that are examples of community-oriented and episodic video series. For example, Returning the Favor is a series hosted by Mike Rowe where he finds people doing something extraordinary for their community, tells the world about it, and in turn does something extraordinary for them. Candidates are nominated by Mike’s fans on Facebook.

Facebook is excited to see how creators and publishers will use shows to connect with their fans and community. You can learn more about making shows on our Media blog.

At the beginning, Watch will be available to a limited group of people in the U.S. and plans are to bring the experience to more people soon. Similarly,  Shows will be opened up to a limited group of creators and plan to roll out to all soon.