Joannie Rochette chills with the press.

Media event with Olympic star If there were such things as «PR dream teams» Joannie Rochette (former figure skating champion) and Almond Breeze would certainly be THE champions in Québec. The choice of a spokesperson for a brand should neither be too...

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Australia meets the Québec press

Public relations Culinary Media event Amazing soirée at le Sofitel to present Australia to our Québec reporters. Australian cuisine and wines were de rigueur:) We could almost feel the warm Australian breeze in the room. There is...

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First See-Through Loo in Montreal

Audacious Public Relations stunt at Just for Laugh Just when you think you have seen it all in PR…   Our goal was to get people to experience the Cottonelle routine that affects how they feel outside the toilet…at the Just for laugh festival. But...

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What’s PR? UNDERSTANDING PUBLIC RELATIONS

Are you aware that even in the animal kingdom, animals have a ‘voice’, or the ‘public image maker?’ That’s the lion. Same goes with the human world, and more specifically the business world of companies and organizations. How do companies...

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