What Makes Things Cool? – Raymond Loewy
Although trends might seem completely random, there are well-documented patterns to what becomes popular. A 20th-century industrial designer, who created some of America’s most iconic looks, developed a theory of coolness that has been backed up by various scientific studies. Derek Thompson, senior editor at The Atlantic, explains the science behind why we like what we like.
Authors: Derek Thompson, Nic Pollock, Alice Roth