Influencers New Brunswick bus!
- Type: Experiential
- Client: New Brunswick
- Support: Event in Quebec city
A New Brunswick branded bus hosted a lively party for some lucky commuters and a group of influencers sourced by MO:PR. The interior was transformed into a New Brunswick fun galore, and everything, from the entertainment to the food was NB inspired.
Rather than pick one or two influencers, our approach was to develop a high volume of material that goes in market all at one time, thereby creating an explosion of impact and awareness.