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Insights

Our blog offers a unique blend of insights into public relations strategies specifically tailored for Quebec, alongside deep dives into the cultural nuances of our vibrant province. Readers will find practical advice on navigating Quebec’s distinct media landscape and engaging with its unique Francophone culture. 

  • Insights

    A growing number of consumers criticize the overconsumption associated with Black Friday. Once a sacred day dedicated to in-store shopping, Black Friday has progressively expanded over time (think of it as the Cyber 5, that is, five days of shopping).). This year, Amazon had already started advertising its best sales in early October, an aggressive […]
  • Insights

    How to leverage comedy in Quebec PR campaigns French-language comedy might get lost in translation, but there’s no mistaking the fact that the humour business is no joke in Quebec. It’s not even funny how much it can help your PR agency. The province is home to the world’s biggest comedy festival, Just For Laughs. […]
  • Insights

    How to maximize your Public relations Public relations are your secret weapon for increasing your website search engine optimization. Yet, leveraging a PR strategy is the most undervalued tactics by marketing professionals. There are 2 main reasons why: 1. Many people struggle to write a public relations pitch that stand out in a reporter’s inbox […]
  • Case studies

    What we did: Communications, Television productions, Social media, Influencer Project overview Summary of the project. Battling a hyper-competitive Quebec frozen food industry led by Olymel, Flamingo and St-Hubert, Janes turned to PR to increase Brand recognition and purchase intent. A CSR campaign combined with a promotion leveraging the Quebec International Pee-Wee Hockey Tournament was pursued […]
  • Case studies

    What we did: PR event Project overview Summary of our project. A Montréal PR event of culinary proportions! Is there a better way to launch a new product in Montreal than hosting the first food truck challenge in the province? Don’t get me wrong, there could be other ways… But none as delicious as the […]
  • Case studies

    What we did: Communications, Blog, Advertising, French Adaptation Project overview Summary of the project. We were proud to launch and support in Québec an amazing Canadian company that created a smart thermostat for baseboard called Mysa. ‍ The unique proposition of the device is that the users are able to quickly program heating schedule or […]
  • Case studies

    What we did: Social Media, SMM, Creative Adaptation Project overview Summary of the project. MO:PR managed the Social Media calendar, created a SMM campaign, and adapted an OOH creative campaign. Kimika is PROUDLY MADE IN QUEBEC. Their Maple Sugar Waxing Kit for Face & Body uses real Maple Depilatory Wax. The kit contains the ancient […]
  • Case studies

    What we did: Public Relations Premium Outlets Montréal is announcing today the opening of the first Matt & Nat warehouse boutique, a Québec brand, to set up shop in Québec. The store officially opened its doors on October 12. Created in Montréal, Matt & Nat, specializes in selling vegan-made accessories such as handbags, backpacks, wallets, […]

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