How to use Social media as support to your PR campaign

A case study about using social media as a means and not an end.   Pundits often have a nasty habit of wearing the grim reaper’s clothes; predicting the death of this and that to the profit of new “more effective communication approaches”....

Google Keywords Tool: how and why to use it

Google Keywords Tool Can Improve Your Ads You can improve your ads ranking on the search results page if you find relevant keywords to use in your ad by putting the Google keywords tool to good use. When you search for keywords it is best to find...