5 Steps PR strategy to drive results

Public relations are your secret weapon for increasing your website’s search engine optimization. Yet, leveraging a PR strategy is the most undervalued tactics by marketing professionals. There are 2 main reasons why: 1. Many people struggle to write...

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Branding in the digital age Social

PR can help learn about your customer Social media makes it more important than ever to get the branding fundamentals right. Here’s a great testament of how successful Virgin Atlantic’s Facebook page is true to its brand values. The most read...

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Creating Shared Value VS CSR Programs

Using Public Relations to reconnect with your community Lately, business has been criticized as a major cause of social, environmental, and economic problems. In short, companies are thought to be making money at the expense of their communities....

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What’s PR? UNDERSTANDING PUBLIC RELATIONS

Are you aware that even in the animal kingdom, animals have a ‘voice’, or the ‘public image maker?’ That’s the lion. Same goes with the human world, and more specifically the business world of companies and organizations. How do companies...

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