Special Edition Whippet Cultural

Public relations salutes Quebec Quebec is well known for its «different» culture. But one is always a surprise to find an iconic representation of its cultural identity in… a cookie! But not ANY cookie. The venerable Whippet. Dare...

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Joannie Rochette chills with the press.

Media event with Olympic star If there were such things as «PR dream teams» Joannie Rochette (former figure skating champion) and Almond Breeze would certainly be THE champions in Québec. The choice of a spokesperson for a brand should neither be too...

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Australia meets the Québec press

Public relations Culinary Media event Amazing soirée at le Sofitel to present Australia to our Québec reporters. Australian cuisine and wines were de rigueur:) We could almost feel the warm Australian breeze in the room. There is...

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First See-Through Loo in Montreal

Audacious Public Relations stunt at Just for Laugh Just when you think you have seen it all in PR…   Our goal was to get people to experience the Cottonelle routine that affects how they feel outside the toilet…at the Just for laugh festival. But...

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