What You Need to Know about Marketing Automation

Definition: Marketing automation refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online (such as email, social media, websites, etc.) and automate repetitive...

Become a Better Writer in No Time: 15 Amazing Ways

How important is writing in public relations today? A PR Week editorial has sparked a fresh discussion about the value of writing skills in today’s PR agency or corporate communications environment. In the op-ed, University of South Carolina’s Shannon...

Entrepreneurs attracts more consumers with social media

Entrepreneurs and social media According to research by Dr. Molly Wasko and Carlene Cassidy of The UAB Collat School of Business, many business owners are hesitant to jump onto the social media bandwagon. This latest infographic sheds light on why...

Five Direct Mail Myths About Millennials

Millennials are the digital generation. Paper and traditional marketing is sooo passé! Well, so the common belief goes. But US Presort dug deeper to verify if what we believe is in fact true. The direct marketing company reviewed data about how Millennials...