7 Ways Public Relations Can Help Your Business and ROI
Well, there is bound to be uncertainties when you don’t fully comprehend what Public Relations can actually do for your business.
So here are 7 ways a Public Relations agency can boost your business growth and set you onto the path of success.
1- Use the trust factor
When a consumer comes across an advertisement, they are constantly aware that the business is trying to sell its products and will use any means necessary. But on the other hand, when they read a positive review of a product in a leading newspaper, then they are likely to accept it. That’s the advantage Public Relations holds – the benefit of third party coverage.
This kind of third-party endorsement gives PR agencies an upper hand to convey stories that are deemed credible by the audience. Using this trust factor, a business can get its message across in a way that gets accepted.
2- Say your Story
When there is no one talking about your business, you risk someone else forming a false identity. And a bad reputation means no business at all.
With an experienced PR agency, you can bring your unique story and build a strong brand identity. With a strong brand image, you can rise above the clutter and make your presence felt.
Continuous engagement, conscious social responsibility, and effective promotions can help build a favorable brand identity and allow you to connect with your audience easily.
3- Achieve more with less
A full-fledged PR campaign can be executed with just a portion of an Advertising budget. PR agencies with their experience know how to garner more results within a limited budget. Also in some cases, the media coverage received for your business may also be free. But this comes with continuous effort in building media relations.
Most small and medium-sized businesses have also noticed a significant increase in brand reputation and customer engagement when they apply public relations to their marketing plan.
4- The Internet effect
Apart from using the traditional media, PR agencies rely upon bloggers, influencers, and social media to promote the business. The internet is the most powerful marketing tool in today’s world. And with promotions happening every second, public relations can really cement your message by bringing in the credibility factor.
Also, when news articles and press releases on your business appear on the search engine, it helps in directing your audience to the website.
5- Build a bankable image
When leading media channels favor you in their news, it helps in projecting your business in good light. It shows that your organization means serious business, is creating waves and is bankable.
This factor can help you gain investors and potential clients.
6- Continuous effort for a long-time result
PR strategies bear fruit long after the campaign is over.
Public Relations aim to build a strong brand image by strengthening relations with the audience, media, and investors. This cultivates goodwill, which can be hugely beneficial in the long run.
7- Most important metric in PR: Branded non-negative search
What is branded non-negative search? It’s any search traffic our company website earns from brand search terms that isn’t negative.
For example, “Adidas” would be a branded non-negative search. The brand name is in the search. Other examples of branded non-negative search would be things like “Adidas shoe reviews” or “Adidas equipment“, individual product brands within a company that are important enough to our audience that they search for them by name.
“Acme Widgets CEO arrested” would be a branded search, but it’s obviously negative. So would “Acme Widgets defective product” or “Acme Widgets returns policy” – these are searches with negative sentiment attached to them, a sign that something’s gone wrong. We should track them and refer them to the respective departments in our company to address. Sources include: Steve K N