Month: June 2018

Leveraging Quebec stars for a PR agency

Launching a product in the Quebec market can feel daunting especially for a PR agency outside the province. The language barrier and the cultural uniqueness are only the top reasons why companies look for ways to crack the French code. There are many...

Fake news and crisis management

Fake news phenomena force us to correct the facts…. And fast. Disinformation is made easy by the web and our laziness. I was quoted recently in an interview with Canoe.qc.ca about how one can deceive people on the web with video productions....