Month: August 2017

Influencers might save digital advertising

What’s Next For Influencers? Social media has democratized fame. The people are calling all the shots, and brands are starting to take notice. If your brand isn’t engaging with followers via social media and influencers, you are going to get left in...

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Quebec Matters of Fact

This video was made in 1991 so the data in it is a bit dated, however, the premise is still valid. That is, to understand the subtleties of the Québec market you have to have lived here. We have been saying this all along, Quebec public relations,...

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What You Need to Know about Marketing Automation

Definition: Marketing automation refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online (such as email, social media, websites, etc.) and automate repetitive...

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Kimika: the ultimate spa experience at home

We have had the great pleasure to help launch a unique Quebec brand: Kimika wax. With over 25 years of expertise producing professional spa waxing depilatory products, entrepreneur extraordinaire Belinda Thornhill created KIMIKA, for personal home...

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Visique changes the face of eye care in Quebec

Visique changes the face of eye care in Quebec by bringing over 75 leading optometrists under one unified banner. FYidoctors, the country’s largest and fastest growing eye care provider, today launched Visique, changing the face of Quebec’s optical...

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Casper Nap Tour hits the road, True North style

Global sleep innovator celebrated Canada’s 150th Anniversary with Canadian-inspired nap tour for roadtrippers and the sleep-deprived! On its second year, the Casper Nap tour brought to life a truly Canadian theme in celebration of the country’s 150th...

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Become a Better Writer in No Time: 15 Amazing Ways

How important is writing in public relations today? A PR Week editorial has sparked a fresh discussion about the value of writing skills in today’s PR agency or corporate communications environment. In the op-ed, University of South Carolina’s Shannon...

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Five Direct Mail Myths About Millennials

Millennials are the digital generation. Paper and traditional marketing is sooo passé! Well, so the common belief goes. But US Presort dug deeper to verify if what we believe is in fact true. The direct marketing company reviewed data about how Millennials...

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Facebook Watch: a new platform for shows on Facebook

Sometimes I get the urge of going out on a limb and predict that a certain tool will be a fantastic addition to the Public relations tool box. Facebook TV has great potential for all PR pros because of its focus on catering to communities and fan base....

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