Month: July 2017

What Makes Things Cool? – Raymond Loewy

Although trends might seem completely random, there are well-documented patterns to what becomes popular. A 20th-century industrial designer, who created some of America’s most iconic looks, developed a theory of coolness that has been backed up by...

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How to write better and Faster Content

Most people never consider the complexity and difficulty of the writing process. In fact, relative to all other academic activities, writing requires more basic skills than perhaps any other. Even during their earliest handwriting exercises, children...

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A guide to micro-influencers

A survey of 2 million social media influencers by influencer marketing platform Markerly showed that for unpaid posts, Instagram influencers with fewer than 1,000 followers have a like rate of about 8 percent, while those with 1,000 to 10,000 followers...

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Byron Sharp – The Science of Marketing

A classic well worth listening again. Interesting in marketing? Byron Sharp draws on years of research at the University of South Australia and his marketing knowledge to answer questions and dispel common misconceptions about brand growth, competition,...

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5 Steps PR strategy to drive results

Public relations are your secret weapon for increasing your website’s search engine optimization. Yet, leveraging a PR strategy is the most undervalued tactics by marketing professionals. There are 2 main reasons why: 1. Many people struggle...

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