Become a Better Writer in No Time: 15 Amazing Ways

How important is writing in public relations today? A PR Week editorial has sparked a fresh discussion about the value of writing skills in today’s PR agency or corporate communications environment. In the op-ed, University of South Carolina’s Shannon Bowen, Ph.D. argues that as PR has evolved into a management discipline, college communications curricula must shift to make room for the teaching of skills like critical thinking and ethics.

Writing is at the core of persuasion.

The creation of compelling content is a fundamental communications skill, and honest persuasion tool. If you’ve crafted an op-ed about a business-critical issue or written a keynote speech for a C-level executive, you appreciate the power of the written word to convey ideas, evoke emotion, and build influence. Written and spoken words are still our number-one way for business and government leaders to communicate.

PR is content marketing.

Bowen asserts that, “The days of writing news release after news release have given way to the cleverly-worded 140 character snippet.” But social media posts are merely the entry point into a whole new world of content marketing. Today’s PR campaign incorporates a much wider variety of written (and visual) content than in the days of press releases, much of which is longer-form content or brand storytelling. In a given day we may be called to write web copy, a white paper, or a strategy document.

Hence, writing skills are more important than ever. So here are 15 amazing ways to write better fast by @DaisyHartwell.

 

 

 

7 Ways Public Relations Can Help Your Business and ROI

Well, there is bound to be uncertainties when you don’t fully comprehend what Public Relations can actually do for your business.

So here are 7 ways a Public Relations agency can boost your business growth and set you onto the path of success.

1- Use the trust factor

When a consumer comes across an advertisement, they are constantly aware that the business is trying to sell its products and will use any means necessary. But on the other hand, when they read a positive review of a product in a leading newspaper, then they are likely to accept it. That’s the advantage Public Relations holds – the benefit of third party coverage.

This kind of third-party endorsement gives PR agencies an upper hand to convey stories that are deemed credible by the audience. Using this trust factor, a business can get its message across in a way that gets accepted.

2- Say your Story

When there is no one talking about your business, you risk someone else forming a false identity. And a bad reputation means no business at all.

With an experienced PR agency, you can bring your unique story and build a strong brand identity. With a strong brand image, you can rise above the clutter and make your presence felt.

Continuous engagement, conscious social responsibility, and effective promotions can help build a favorable brand identity and allow you to connect with your audience easily.

3- Achieve more with less

A full-fledged PR campaign can be executed with just a portion of an Advertising budget. PR agencies with their experience know how to garner more results within a limited budget. Also in some cases, the media coverage received for your business may also be free. But this comes with continuous effort in building media relations.

Most small and medium-sized businesses have also noticed a significant increase in brand reputation and customer engagement when they apply public relations to their marketing plan.

4- The Internet effect

Apart from using the traditional media, PR agencies rely upon bloggers, influencers, and social media to promote the business. The internet is the most powerful marketing tool in today’s world. And with promotions happening every second, public relations can really cement your message by bringing in the credibility factor.

Also, when news articles and press releases on your business appear on the search engine, it helps in directing your audience to the website.

5- Build a bankable image

When leading media channels favor you in their news, it helps in projecting your business in good light. It shows that your organization means serious business, is creating waves and is bankable.

This factor can help you gain investors and potential clients.

6- Continuous effort for a long-time result

PR strategies bear fruit long after the campaign is over.

Public Relations aim to build a strong brand image by strengthening relations with the audience, media, and investors. This cultivates goodwill, which can be hugely beneficial in the long run.

7- Most important metric in PR: Branded non-negative search

What is branded non-negative search? It’s any search traffic our company website earns from brand search terms that isn’t negative.

For example, “Adidas” would be a branded non-negative search. The brand name is in the search. Other examples of branded non-negative search would be things like “Adidas shoe reviews” or “Adidas equipment“, individual product brands within a company that are important enough to our audience that they search for them by name.

“Acme Widgets CEO arrested” would be a branded search, but it’s obviously negative. So would “Acme Widgets defective product” or “Acme Widgets returns policy” – these are searches with negative sentiment attached to them, a sign that something’s gone wrong. We should track them and refer them to the respective departments in our company to address. Sources include: 

What’s PR? UNDERSTANDING PUBLIC RELATIONS

Are you aware that even in the animal kingdom, animals have a ‘voice’, or the ‘public image maker?’ That’s the lion. Same goes with the human world, and more specifically the business world of companies and organizations. How do companies create their image and relate with the public? This is what PR – public relations, is about.

It involves the different ways through which an organization communicates with its customers and the public. PRSAinitiated a crowdsourcing campaign and public vote that produced the following definition: “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics. Let’s have a deeper look into the meaning of this definition to see what PR is really and what is involves from a PR officer.

  • Public Relations is Important to Create a Public Image

Without a public relations department, no business organization can successfully represent itself in a world where there are so many channels of communications. All the major social networks, Facebook, Twitter, Snapchat, Instagram are now new communication channels added to more traditional media, that needs to be used to shape your public image as well as preventing any false perception or accusation. By making use of these channels, business organizations can create their public image and inform the public on what services they provide and how they can be reached. It is important to also note that it can as well shape its public image by dissipating negative perception.

  • Public Relations focus on Communication

What stands first on the to-do list of every company or organization is the need to establish a viable and clear link between themselves and the public which includes their clients, customers, and partners. To achieve this goal, they require experienced public relations specialists who are fluent in communication. Such people must be good in both written and verbal communication skills. More so, if you work as a PR officer, you should have a good grasp on all the PR tools such as blogs, the web, newsletters, press releases, public releases, content publishing, SEO, podcasts conferences, and so on. These are the media through which organizations establish relationships with their potential investors and the stakeholders at large.

  • Public Relations and the Marketing Strategy

A great role that public relations can play within a marketing strategy is communicating targeted messaging to targeted groups through specific channels. It makes for a well-rounded marketing strategy that supports the advertising effort. An example is Shell Oil and Gas, one of the world’s largest oil and gas extraction and production companies. When you visit its website, you have access to newsletters and press releases, or even the speeches of the CEO, Ben Van Beurden. This is NOT JUST about providing information; it is more about giving investors the inkling that they are welcome to learn more about them and follow their projects and revenues, if possible. It is a show of transparency for their demanding constituents.

In essence, you get to realize that, just as fashion allows us to send the right or desired messages about ourselves, public relations allow a company or organization to represent its values and goals in ways that project what they really are. Even governments and political groups use public relations, in the form of campaigns and propaganda to get party supporters or sympathizers who may be captivated by their ideologies and promises.

Regardless of the tool being used, when you find useful and pertinent information about a company, you can be assured that the public relations department is behind it. As opposed to the beautified spin that advertising puts on messaging, Public Relations builds mutually beneficial relationships with the public.

  • Public Relations and the Marketing Strategy  

PR tools include the following:

  • Write and distribute press releases
  • Speech writing
  • Write pitches (less formal than press releases) about a firm and send them directly to journalists
  • Create and execute special events designed for public outreach and media relations
  • Conduct market research on the firm or the firm’s messaging
  • Expansion of business contacts via personal networking or attendance and sponsoring at events
  • Writing and blogging for the web (internal or external sites)
  • Crisis public relations strategies
  • Social media promotions and responses to negative opinions online