Tag: PR

Quebec Matters of Fact

This video was made in 1991 so the data in it is a bit dated, however, the premise is still valid. That is, to understand the subtleties of the Québec market you have to have lived here. We have been saying this all along, Quebec public relations,...

Become a Better Writer in No Time: 15 Amazing Ways

How important is writing in public relations today? A PR Week editorial has sparked a fresh discussion about the value of writing skills in today’s PR agency or corporate communications environment. In the op-ed, University of South Carolina’s Shannon...

What Public Relations can learn from Transmedia storytelling

Public Relations needs to adjust to survive. For those not familiar with the expression, «Transmedia storytelling» I’ll refer to my favorite explanation found in Henry Jenkins book: Convergence Culture. Jenkins describes transmedia storytelling...

Creating Shared Value VS CSR Programs

Using Public Relations to reconnect with your community Lately, business has been criticized as a major cause of social, environmental, and economic problems. In short, companies are thought to be making money at the expense of their communities....