Casper Nap Tour hits the road, True North style

Global sleep innovator celebrated Canada’s 150th Anniversary with Canadian-inspired nap tour for roadtrippers and the sleep-deprived!

On its second year, the Casper Nap tour brought to life a truly Canadian theme in celebration of the country’s 150th Anniversary of the Confederation. From a Muskoka Chair rest area to a Tuck-in shoppe turned pre-nap pit stop, Casper crafted an inherently Canadiana experience just in time for summer. The Casper Nap Tour travelled across the country, setting up roadside in four select cities: Vancouver, Montreal, Ottawa and Toronto.

For the Montreal Stop, bloggers and influencers were invited to experience Casper and got the lowdown on Canadian pillow talks:

Canadians do a lot more in bed than just sleep 

  • Reading is reported as the top non-sleep bedtime activity for those aged 24 to 54, while watching TV in bed is the more common for those aged 18 to 24.
  • Compared to men, women are twice as likely to eat in bed.
  • Chips rank as the top pick for foods Canadians eat in bed, followed closely by cookies, candy and chocolate.                         

“The road trip is an essential part of every Canadian’s journey – whether heading up north for the weekend or heading out west on a summer getaway,” said Nicole Tapscott, General Manager of Casper Canada. “We’re thrilled to bring the Casper Nap Tour back just in time for Canada 150 – allowing Canadians to celebrate our sesquicentennial with a much-deserved midday snooze.”

Uncle Ben’s food truck challenge

Montréal PR event of culinary proportions.

Is there a better way to launch a new product in Montreal than hosting the first food truck challenge in the province?

Don’t get me wrong, there could be other ways… But none as delicious as the PR event we hosted on May 26. It was a labour of love that demanded the most out of our team. But the results were outstanding. Over 20 media coverage and 1300 people served.