Orangetheory fitness class, MO:PR,

L’effet orange se répandra sur Montréal

Studio Orangetheory Fitness will open 4 studios in the Montreal region in 2017

Orangetheory® Fitness, the fast-growing fitness franchise that is sweeping the globe, will open three new studios across the Montréal area in 2017, taking its regional total to four. The chain, recently called one of the “Best Workouts” by Elle Canada, is making the Québec market a big priority and expects to see major growth into 2018 and beyond.

The exponential growth in Montréal reflects the brand’s rapid expansion across Canada with the first studio having opened in Edmonton in 2012. Today, there are almost 50 locations across Canada, with open rates up a whopping 300 percent from 2015 and by the end of the year, there will be more than 80 open studios. In 2017, Montréal will have studios in the Pointe Claire, Town of Mount Royal,

Boucherville and Rosemère neighborhoods.

‘The rapid growth of Orangetheory Fitness in Canada continues to beat our expectations. Last year, we exceeded our studio opening goal by over 20 per cent. This year, we anticipate opening 162 per cent more studios over last year’s openings,’ says Hifa Maleki, VP Franchise Development, and Operations, Orangetheory Fitness Canada. ‘A big part of our success is rooted in the passion our franchisees have for Orangetheory. More than 90 percent of our owners are also studio members.' This was the case for Sophia Stiperski and her husband, Jean Sebastian Carré, co-owners of the upcoming Boucherville studio. Stiperski, an 18-year veteran of Cirque du Soleil, and Carré, who performed with Céline Dion for the past 12 years, both found Orangetheory Fitness while they were working in Las Vegas.

“From our first workout at Orangetheory Fitness in Las Vegas, my husband and I knew we wanted to be involved somehow,” says Stiperski. “As performers, fitness has always been a huge part of our lives, but with Orangetheory it felt different like we found a new family. When the time came to decide what was next for us, the answer was clear – we wanted to bring this amazing experience home to our family in Quebec.”

The passion for exercise and first-hand experience with Orangetheory Fitness as a studio member is a common thread with all the Montréal franchisees. Their collective experience ranges from Healthcare to Technology to, not surprisingly, Fitness. All were drawn to the chain’s unique combination of fitness and technology.

Designed to appeal across the spectrum from fitness newbie to workout junkie, the Orangetheory Fitness workout is a dynamic trainer-led group class. The goal is to achieve 12 to 20 minutes of training at 84 percent or more in the participant’s maximum heart rate range. Tracked by heart rate monitors worn during the workout, this level of intensity is called the orange zone. Training in this zone produces an “afterburn” effect, increasing metabolism for up to 24 to 36 hours post-workout.

A red cube at Place des Arts

PR event that blends art and KIA

On September 23 and 24 a larger-than-life, pop-up installation will be on display at La Place des Arts. The 30-by-30 foot Red Cube made of 4 large,10-foot screens is an interactive, branded art experience designed to engage and surprise visitors. Commissioned by Kia to celebrate its award-winning style and craftsmanship, visitors will be drawn in to see what’s inside. The collective power of the group will bring the interior of the Red Cube to life, unleashing by a dynamic technological display featuring projection mapping.

Kia Motors reached historic new heights when J.D. Power recognized it as the highest scoring nameplate in its 2016 Initial Quality Study (IQS) out of all 33 makes in the U.S. marking the first time in 27 years that a non-premium brand has topped the rankings.

Having transformed into an industry leader in design, quality and technology, the Red Cube campaign builds on Kia’s platform of the Power to Surprise. Delivering on its promise to be unexpected, a marketing teaser campaign has been developed to build excitement for the Red Cube including wildposting clues and a microsite theredcube.ca / lecuberouge.ca. This activation is just the start of a Red Cube program that will make its way into a TV commercial, the auto show circuit, special events and dealer spaces.

The concept was developed by Innocean Worldwide Canada, Kia Canada’s agency of record. Innocean opened a Montreal office earlier in the year to increase presence in the Quebec market.

First See-Through Loo in Montreal

Audacious Public Relations stunt at Just for Laugh

Just when you think you have seen it all in PR…

Our goal was to get people to experience the Cottonelle routine that affects how they feel outside the toilet…at the Just for laugh festival.

But it is easy to get lost at the Just for laugh festival amidst all the attractions. So we need to come up with an idea with a punch.

Loo and behold! The inspiration struck.

How about a see-through loo?

In collaboration with the great people at the Just for laugh festival we installed a luxury public toilet to demonstrate and deliver with impact the message about the Cottonelle care routine.

The portable toilet looked like a mirrored box to those passing by, but the walls were completely transparent for the person inside, leading to an … interesting Cottonelle bathroom experience.