Definition: Marketing automation refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online (such as email, social media, websites, etc.) and automate repetitive tasks. As defined on Wikipedia.
This is a vague definition not supported by any industry definition or qualification.
I think it’s time that someone in the industry stood up and did a better job of defining the core features and flexibility necessary to identifying your platform as a Marketing Automation platform. We’ve written before on Marketing Automation. Not just how to leverage marketing automation but changes in the industry as a whole. Unfortunately, companies making the investment in a marketing automation solution are still seeing problems.
Boston Interactive developed this infographic as an overview of the key strategies leveraging marketing automation right now.