Millennials are the digital generation. Paper and traditional marketing is sooo passé!
Well, so the common belief goes. But US Presort dug deeper to verify if what we believe is in fact true. The direct marketing company reviewed data about how Millennials engage with digital versus offline marketing campaigns and found that this generation IS responsive to direct mail.
For instance, 84% of Millennials look through their mail on a regular basis, and Millennials are more likely than other generations to share what they see in the mail with other people.
The infographic also gives tips on how marketers can create a direct mail campaign to engage Millennials, including integrating digital elements, making your mail stand out, and creating a feel-good piece.
Millennial direct marketing myths debunked