PR campaign to launch Energizer’s EcoAdvance
We are proud to have helped get people in Québec charged-up with this news!
Energizer is once again leading the battery industry with its latest innovation, Energizer® EcoAdvancedTM, the world’s first AA battery made with four percent recycled batteries. Energizer EcoAdvanced is Energizer’s highest performing alkaline battery and powers consumers’ most critical devices while creating less impact on the planet.
“Industry experts long believed it was impossible to create a battery made with recycled batteries while maintaining performance,” said Michelle Atkinson, chief marketing officer. “Our scientists welcomed the challenge and spent the past seven years creating just that – Energizer EcoAdvanced – our highest performing alkaline battery and the world’s first AA battery made with four percent recycled battery material.”