Gaven Dumont, Communications and Media Relations Consultant based in Montreal. From television to public relations, Gaven has more than 20 years of experience. He has worked for Tourism Australia, Dare, MasterCard, Hershey, and Philips, among others.
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Finding the trans-media storyline of a product and delivering it to the right audience on the right platform at the right time is a thrill. Facebook, Twitter, the concentration of media, redefine the boundaries of communications almost on a daily basis.
An idea, to spread, needs a good story. And what it comes down to is perspective.
Things are not what they seem to be;
They are what we think they are;
Things are what we compare them to;
Psychological value is often the best kind.