Quebec Matters of Fact

https://youtu.be/xs8fFBEhBIo This video was made in 1991 so the data in it is a bit dated, however, the premise is still valid. That is, to understand the subtleties of the Québec market you have to have lived here. We have been saying this all...

Facebook Watch: a new platform for shows on Facebook

Sometimes I get the urge of going out on a limb and predict that a certain tool will be a fantastic addition to the Public relations tool box. Facebook TV has great potential for all PR pros because of its focus on catering to communities and fan base....

7 Ways Public Relations Can Help Your Business and ROI

Well, there is bound to be uncertainties when you don't fully comprehend what Public Relations can actually do for your business. So here are 7 ways a Public Relations agency can boost your business growth and set you onto the path of success. 1-...

What Makes Things Cool? – Raymond Loewy

Although trends might seem completely random, there are well-documented patterns to what becomes popular. A 20th-century industrial designer, who created some of America’s most iconic looks, developed a theory of coolness that has been backed up by...

Byron Sharp – The Science of Marketing

https://youtu.be/d3Or0FkiIa0 A classic well worth listening again. Interesting in marketing? Byron Sharp draws on years of research at the University of South Australia and his marketing knowledge to answer questions and dispel common misconceptions...