Comedy as the vehicle for public relations in the Québec Market

In Quebec, comedy gets big laughs—and big bucks French-language comedy might get lost in translation, but there’s no mistaking the fact that the humour business is no joke in Quebec. It's not even funny how much it can help your public relations....

Quebec stars for public relations

Launching a product in the Quebec market can feel daunting especially for a company outside the province. The language barrier and the cultural uniqueness are only the top reasons why companies look for ways to crack the French code. There are many...

Fake news and crisis management

Fake news phenomena force us to correct the facts.... And fast. Disinformation is made easy by the web and our laziness. I was quoted recently in an interview with Canoe.qc.ca about how one can deceive people on the web with video...

5 Reasons to Hire a Pro to Manage your Facebook Page

Let’s be honest, the popularity of Facebook can’t be denied. Year after year its number of active users continues to grow, and in the last two years alone there’s been a huge spike in these numbers. Currently, there are more than 1.86 billion monthly...