Leveraging Quebec stars for a PR agency

Launching a product in the Quebec market can feel daunting especially for a PR agency outside the province. The language barrier and the cultural uniqueness are only the top reasons why companies look for ways to crack the French code. There are many...

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Fake news and crisis management

Fake news phenomena force us to correct the facts…. And fast. Disinformation is made easy by the web and our laziness. I was quoted recently in an interview with Canoe.qc.ca about how one can deceive people on the web with video productions....

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5 Reasons to Hire a Pro to Manage your Facebook Page

Let’s be honest, the popularity of Facebook can’t be denied. Year after year its number of active users continues to grow, and in the last two years alone there’s been a huge spike in these numbers. Currently, there are more than 1.86 billion monthly...

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Quebec Matters of Fact

This video was made in 1991 so the data in it is a bit dated, however, the premise is still valid. That is, to understand the subtleties of the Québec market you have to have lived here. We have been saying this all along, Quebec public relations,...

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Facebook Watch: a new platform for shows on Facebook

Sometimes I get the urge of going out on a limb and predict that a certain tool will be a fantastic addition to the Public relations tool box. Facebook TV has great potential for all PR pros because of its focus on catering to communities and fan base....

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What Makes Things Cool? – Raymond Loewy

Although trends might seem completely random, there are well-documented patterns to what becomes popular. A 20th-century industrial designer, who created some of America’s most iconic looks, developed a theory of coolness that has been backed up by...

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Byron Sharp – The Science of Marketing

A classic well worth listening again. Interesting in marketing? Byron Sharp draws on years of research at the University of South Australia and his marketing knowledge to answer questions and dispel common misconceptions about brand growth, competition,...

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