Kimika: the ultimate spa experience at home

We have had the great pleasure to help launch a unique Quebec brand: Kimika wax.

With over 25 years of expertise producing professional spa waxing depilatory products, entrepreneur extraordinaire Belinda Thornhill created KIMIKA, for personal home use. Made in Quebec, Canada, KIMIKA was developed for both men and women; to give access to advanced formula spa quality products, containing only the best ingredients. KIMIKA promises to deliver an elevated personal home care experience, ensuring optimal results with every use. The product line includes:

The product line includes: KIMIKA’s pre-wax & post-wax lotions, scrubs and butters.

Visique changes the face of eye care in Quebec

Visique changes the face of eye care in Quebec by bringing over 75 leading optometrists under one unified banner.

FYidoctors, the country’s largest and fastest growing eye care provider, today launched Visique, changing the face of Quebec’s optical industry by bringing together over 75 leading optometrists under one unified banner.

This launch fully integrates several Quebec brands, including Marchand Giguere, a homegrown Quebec company with almost 100 years in operation. With over 45 locations across Quebec, consumers will benefit from Visique’s advanced diagnostic equipment and fully customized lens technology, as well as a comprehensive selection of top brands, and exclusive frames and products.

“People need and deserve exceptional eye care – and we remain committed to exceeding their expectations under a bold new banner,” said Dr. Frédéric Marchand, the vice president of FYidoctors Quebec. “As an optometrist-owned company, Visique knows the importance of healthy eyes, and by coming together our optometrists are able to deliver fully customized, best in class eye care to every patient that walks through our doors.”

Dr. Alan Ulsifer, the Chairman and CEO of FYidoctors, noted that the company’s focus on Quebec is part of a concerted and continuing growth strategy that has brought a commitment of high quality eye care to every region of the country.


“FYidoctors will see significant growth by investing heavily in Quebec,” said Dr. Ulsifer. “This includes new flagship Visique clinics along with advanced technology to serve all our patient’s needs.”

Dr. Marchand also highlighted the unique ownership model that underpins FYidoctors and Visique, and how it will strengthen the position of our optometrists in Quebec at a time of increasing consolidation in the optical marketplace.

“Many Visique optometrists are also Visique owners, making Quebec optometrists joint owners of a nationwide powerhouse,” said Dr. Marchand. “Visique’s unique business model supports our local business and optometrists, and ultimately enables us to provide better care to our patients.”

Casper Nap Tour hits the road, True North style

Global sleep innovator celebrated Canada’s 150th Anniversary with Canadian-inspired nap tour for roadtrippers and the sleep-deprived!

On its second year, the Casper Nap tour brought to life a truly Canadian theme in celebration of the country’s 150th Anniversary of the Confederation. From a Muskoka Chair rest area to a Tuck-in shoppe turned pre-nap pit stop, Casper crafted an inherently Canadiana experience just in time for summer. The Casper Nap Tour travelled across the country, setting up roadside in four select cities: Vancouver, Montreal, Ottawa and Toronto.

For the Montreal Stop, bloggers and influencers were invited to experience Casper and got the lowdown on Canadian pillow talks:

Canadians do a lot more in bed than just sleep 

  • Reading is reported as the top non-sleep bedtime activity for those aged 24 to 54, while watching TV in bed is the more common for those aged 18 to 24.
  • Compared to men, women are twice as likely to eat in bed.
  • Chips rank as the top pick for foods Canadians eat in bed, followed closely by cookies, candy and chocolate.                         

“The road trip is an essential part of every Canadian’s journey – whether heading up north for the weekend or heading out west on a summer getaway,” said Nicole Tapscott, General Manager of Casper Canada. “We’re thrilled to bring the Casper Nap Tour back just in time for Canada 150 – allowing Canadians to celebrate our sesquicentennial with a much-deserved midday snooze.”

Orangetheory fitness class, MO:PR,

L’effet orange se répandra sur Montréal

Studio Orangetheory Fitness will open 4 studios in the Montreal region in 2017

Orangetheory® Fitness, the fast-growing fitness franchise that is sweeping the globe, will open three new studios across the Montréal area in 2017, taking its regional total to four. The chain, recently called one of the “Best Workouts” by Elle Canada, is making the Québec market a big priority and expects to see major growth into 2018 and beyond.

The exponential growth in Montréal reflects the brand’s rapid expansion across Canada with the first studio having opened in Edmonton in 2012. Today, there are almost 50 locations across Canada, with open rates up a whopping 300 percent from 2015 and by the end of the year, there will be more than 80 open studios. In 2017, Montréal will have studios in the Pointe Claire, Town of Mount Royal,

Boucherville and Rosemère neighborhoods.

‘The rapid growth of Orangetheory Fitness in Canada continues to beat our expectations. Last year, we exceeded our studio opening goal by over 20 per cent. This year, we anticipate opening 162 per cent more studios over last year’s openings,’ says Hifa Maleki, VP Franchise Development, and Operations, Orangetheory Fitness Canada. ‘A big part of our success is rooted in the passion our franchisees have for Orangetheory. More than 90 percent of our owners are also studio members.' This was the case for Sophia Stiperski and her husband, Jean Sebastian Carré, co-owners of the upcoming Boucherville studio. Stiperski, an 18-year veteran of Cirque du Soleil, and Carré, who performed with Céline Dion for the past 12 years, both found Orangetheory Fitness while they were working in Las Vegas.

“From our first workout at Orangetheory Fitness in Las Vegas, my husband and I knew we wanted to be involved somehow,” says Stiperski. “As performers, fitness has always been a huge part of our lives, but with Orangetheory it felt different like we found a new family. When the time came to decide what was next for us, the answer was clear – we wanted to bring this amazing experience home to our family in Quebec.”

The passion for exercise and first-hand experience with Orangetheory Fitness as a studio member is a common thread with all the Montréal franchisees. Their collective experience ranges from Healthcare to Technology to, not surprisingly, Fitness. All were drawn to the chain’s unique combination of fitness and technology.

Designed to appeal across the spectrum from fitness newbie to workout junkie, the Orangetheory Fitness workout is a dynamic trainer-led group class. The goal is to achieve 12 to 20 minutes of training at 84 percent or more in the participant’s maximum heart rate range. Tracked by heart rate monitors worn during the workout, this level of intensity is called the orange zone. Training in this zone produces an “afterburn” effect, increasing metabolism for up to 24 to 36 hours post-workout.

Janes PR Qc content campaign

Janes salutes the generous spirit of Quebec host families for Pee-Wee hockey players

Quebec City hosted Pee-Wee hockey players from around the world at the 58th Quebec International Pee-Wee Hockey Tournament held February 8-19, 2017. Once again, Janes was a proud sponsor and called on MO:PR to develop a 360 PR, social and content campaign to promote their implications.

Each year, hundreds of local Quebec City families welcome these Pee-Wee players in their homes for the duration of the tournament. As a token of their appreciation, Janes announced that they will be providing 450 Quebec City host families with care packages. The packages include $20 gas cards, a selection of Sofina Foods products and coupons for Janes, Lavazza, San Benedetto and Rio Mare food products that will help support the families through the 10-day tournament. A special TV campaign spotlighting the generosity of these Quebec host families will also be showcased during the tournament.

‘’We know welcoming these young hockey players into their homes and integrating them into their family routine is an important undertaking. However, this unique experience makes the Pee-Wee tournament such a lasting memory for both the host families and the players. Thanks to the commitment of these wonderful families, future champions can realize their dreams and experience unforgettable moments,’’ says Joanne Stencell, Manager, Partnerships and Sponsorships, Sofina Foods Inc.

About Janes Simplement Savoureux

All Janes chicken are trans-fat free and low in saturated fat, and are made of 100% white chicken meat. Janes fish products are made of high quality whole filets, and are also good sources of Omega 3 acids. All Janes Fish and Chicken products are packaged in GreenChoice 100 boxes which are manufactured from 100% recycled material. The MSC-rated ecolabel displayed on Janes fish packaging is the guarantee that Janes products come from fisheries that have been independently certified according to MSC standards for sustainable fishing.

Casper Social media influencer event

Casper Hosts Sleep-In JUNOs Viewing Party in Montréal

As the official sleep partner of the JUNO Awards, Casper was throwing a viewing party unlike any other at the W Hotel

What’s the best way to celebrate the JUNO Awards? From bed! Award shows are the perfect occasion for a Sunday night soiree filled with drinks, snacks and good company.

WHAT: Guests will kick back and enjoy the evening on outrageously comfortable Casper mattresses decked out with pillows, blankets and an array of snacks while watching the number one Canadian music awards show. Complimentary apps and cocktails will be served during happy hour, while live entertainment from special guests and other fun surprises are sure to shake up the evening. Don’t snooze —beds for up to for groups of up to 4 people can be reserved

Orangetheory fitness. Faites battre votre coeur.

PR Branding event at the Salon Marions-nous

Orangetheory Fitness will give you a glimpse of what the theory is all about at Marions Nous in Montréal January 7 and 8.

Dare we say it was a match made in heaven, and the perfect marriage of science, fitness, and event!

Orangetheory Fitness (www.orangetheoryfitness.com) is the scientifically designed, one-of-a-kind group personal training, interval fitness concept that is sweeping the nation. Backed by the science of excess post-exercise oxygen consumption (EPOC), Orangetheory Fitness is a 60-minute workout broken into intervals of cardiovascular and strength training. Participants burn an average of 500+ total calories per 60-minute training session (individual results vary). Led by highly skilled coaches, each Orangetheory Fitness workout incorporates endurance, strength and power elements through a variety of equipment including treadmills, rowing machines, TRX® suspension training and free weights.

The physiology behind the Orangetheory Fitness workout involves heart-rate-monitored training designed to keep heart rates in a target zone that stimulates metabolism and increases energy. The result is the Orange Effect – more energy, visible toning and extra calorie burn for up to 36 hours post- workout.

Orangetheory Fitness studios are designed to motivate. Highly qualified coaches inspire participants to beat plateaus and stick to their goals. The dynamic created by working out in a group setting has proven benefits – support, energy, endurance, and accountability. This is the psychology behind Orangetheory Fitness. Each modern studio welcomes members and guests with upbeat music, state-of-the-art equipment, contemporary lighting, and art. Studios are spacious and clean, with separate men’s and women’s locker rooms and showers.

LOVE. Leave Out Violence.

Love fundraising internal communications and public relations

It is fundraising season in Québec, and we are very proud to have contributed to their effort to raise awareness in media as well as with their donors.

LOVE Quebec is looking to put an end to violence and bullying among our youth.

For children like Patricia – who experienced daily bullying at school – abuse, addiction and sometimes thoughts of suicide can prevent them from achieving their full potential. LOVE Quebec provides a safe haven and a way to build their self-esteem. As well, LOVE keeps our youth on track towards academic success, with 92% graduating from high school.

LOVE Quebec is celebrating its 23rd anniversary and is continuing to expand their after-school programs, leadership development workshops and life skills programs to help young people like Patricia end the violence in their lives.

This year LOVE provided service to over 500 children. Their goal for 2017 is to increase their presence in schools by 30%, but they need help.

If you are looking for a cause to support, don’t hesitate to reach out to this fine organization.

info@leaveoutviolence.org

A red cube at Place des Arts

PR event that blends art and KIA

On September 23 and 24 a larger-than-life, pop-up installation will be on display at La Place des Arts. The 30-by-30 foot Red Cube made of 4 large,10-foot screens is an interactive, branded art experience designed to engage and surprise visitors. Commissioned by Kia to celebrate its award-winning style and craftsmanship, visitors will be drawn in to see what’s inside. The collective power of the group will bring the interior of the Red Cube to life, unleashing by a dynamic technological display featuring projection mapping.

Kia Motors reached historic new heights when J.D. Power recognized it as the highest scoring nameplate in its 2016 Initial Quality Study (IQS) out of all 33 makes in the U.S. marking the first time in 27 years that a non-premium brand has topped the rankings.

Having transformed into an industry leader in design, quality and technology, the Red Cube campaign builds on Kia’s platform of the Power to Surprise. Delivering on its promise to be unexpected, a marketing teaser campaign has been developed to build excitement for the Red Cube including wildposting clues and a microsite theredcube.ca / lecuberouge.ca. This activation is just the start of a Red Cube program that will make its way into a TV commercial, the auto show circuit, special events and dealer spaces.

The concept was developed by Innocean Worldwide Canada, Kia Canada’s agency of record. Innocean opened a Montreal office earlier in the year to increase presence in the Quebec market.

Uncle Ben’s food truck challenge

Montréal PR event of culinary proportions.

Is there a better way to launch a new product in Montreal than hosting the first food truck challenge in the province?

Don’t get me wrong, there could be other ways… But none as delicious as the PR event we hosted on May 26. It was a labour of love that demanded the most out of our team. But the results were outstanding. Over 20 media coverage and 1300 people served.