Entrepreneurs attracts more consumers with social media

Entrepreneurs and social media

According to research by Dr. Molly Wasko and Carlene Cassidy of The UAB Collat School of Business, many business owners are hesitant to jump onto the social media bandwagon. This latest infographic sheds light on why entrepreneurs hesitate and how they can overcome their fears by easing into Facebook, Twitter and other social worlds:

 

 

Entrepreneurs and social media
University of Alabama at Birmingham Online

Five Direct Mail Myths About Millennials

Millennials are the digital generation. Paper and traditional marketing is sooo passé!

Well, so the common belief goes. But US Presort dug deeper to verify if what we believe is in fact true. The direct marketing company reviewed data about how Millennials engage with digital versus offline marketing campaigns and found that this generation IS responsive to direct mail.

For instance, 84% of Millennials look through their mail on a regular basis, and Millennials are more likely than other generations to share what they see in the mail with other people.

The infographic also gives tips on how marketers can create a direct mail campaign to engage Millennials, including integrating digital elements, making your mail stand out, and creating a feel-good piece.

Millennial direct marketing myths debunked

 

How to write better and Faster Content

Most people never consider the complexity and difficulty of the writing process. In fact, relative to all other academic activities, writing requires more basic skills than perhaps any other.

Even during their earliest handwriting exercises, children must combine complex physical and cognitive processes to render letters precisely and fluidly. As writing tasks become more difficult, students must call on an increasingly wide range of skills to not only write legibly, logically, and in an organized way but also invoke rules of grammar and syntax. This combination of requirements makes writing the most complex and difficult use of language.

But it can be mastered with the help of a few hacks we found on Hubspot.

A guide to micro-influencers

A survey of 2 million social media influencers by influencer marketing platform Markerly showed that for unpaid posts, Instagram influencers with fewer than 1,000 followers have a like rate of about 8 percent, while those with 1,000 to 10,000 followers have a like rate of 4 percent.

As following base continues to increase, like rate keeps decreasing. Instagram influencers with 10,000 to 100,000 followers see a 2.4 percent like rate, compared to 1.7 percent for those with 1 million to 10 million followers and more. Comment rate follows a similar pattern.

The findings apply to sponsored Instagram posts, too, which suggests the sweet spot for maximum impact is an influencer with a following in the 10,000 to 100,000 range. Call them “micro-influencers.”

Here’s an infographic that tells you all you need to know about micro-influencers and best practices.