The perfect blog post

We get it! Even though we are all crunched for time. But producing a mediocre blog post for the sake of hitting a deadline isn’t worth it. Take into consideration your audience that has access to countless other articles, it’s unlikely that it’d settle for a half-baked attempt.

But we agree, there’s a lot to remember when crafting a solid blog post — which means there’s also a lot to forget.

So here is a nice easy reminder on all the components needed to write an effective blog post by InboundPro.

 

Influencers might save digital advertising

What’s Next For Influencers?

Social media has democratized fame. The people are calling all the shots, and brands are starting to take notice. If your brand isn’t engaging with followers via social media and influencers, you are going to get left in the dust. Learn more about the evolution of social media influencers from this infographic from No GRE.

 

What You Need to Know about Marketing Automation

Definition: Marketing automation refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online (such as email, social media, websites, etc.) and automate repetitive tasks. As defined on Wikipedia.

This is a vague definition not supported by any industry definition or qualification.

I think it’s time that someone in the industry stood up and did a better job of defining the core features and flexibility necessary to identifying your platform as a Marketing Automation platform. We’ve written before on Marketing Automation. Not just how to leverage marketing automation but changes in the industry as a whole. Unfortunately, companies making the investment in a marketing automation solution are still seeing problems.

Boston Interactive developed this infographic as an overview of the key strategies leveraging marketing automation right now.

Become a Better Writer in No Time: 15 Amazing Ways

How important is writing in public relations today? A PR Week editorial has sparked a fresh discussion about the value of writing skills in today’s PR agency or corporate communications environment. In the op-ed, University of South Carolina’s Shannon Bowen, Ph.D. argues that as PR has evolved into a management discipline, college communications curricula must shift to make room for the teaching of skills like critical thinking and ethics.

Writing is at the core of persuasion.

The creation of compelling content is a fundamental communications skill, and honest persuasion tool. If you’ve crafted an op-ed about a business-critical issue or written a keynote speech for a C-level executive, you appreciate the power of the written word to convey ideas, evoke emotion, and build influence. Written and spoken words are still our number-one way for business and government leaders to communicate.

PR is content marketing.

Bowen asserts that, “The days of writing news release after news release have given way to the cleverly-worded 140 character snippet.” But social media posts are merely the entry point into a whole new world of content marketing. Today’s PR campaign incorporates a much wider variety of written (and visual) content than in the days of press releases, much of which is longer-form content or brand storytelling. In a given day we may be called to write web copy, a white paper, or a strategy document.

Hence, writing skills are more important than ever. So here are 15 amazing ways to write better fast by @DaisyHartwell.

 

 

 

Entrepreneurs attracts more consumers with social media

Entrepreneurs and social media

According to research by Dr. Molly Wasko and Carlene Cassidy of The UAB Collat School of Business, many business owners are hesitant to jump onto the social media bandwagon. This latest infographic sheds light on why entrepreneurs hesitate and how they can overcome their fears by easing into Facebook, Twitter and other social worlds:

 

 

Entrepreneurs and social media
University of Alabama at Birmingham Online

Five Direct Mail Myths About Millennials

Millennials are the digital generation. Paper and traditional marketing is sooo passé!

Well, so the common belief goes. But US Presort dug deeper to verify if what we believe is in fact true. The direct marketing company reviewed data about how Millennials engage with digital versus offline marketing campaigns and found that this generation IS responsive to direct mail.

For instance, 84% of Millennials look through their mail on a regular basis, and Millennials are more likely than other generations to share what they see in the mail with other people.

The infographic also gives tips on how marketers can create a direct mail campaign to engage Millennials, including integrating digital elements, making your mail stand out, and creating a feel-good piece.

Millennial direct marketing myths debunked

 

How to write better and Faster Content

Most people never consider the complexity and difficulty of the writing process. In fact, relative to all other academic activities, writing requires more basic skills than perhaps any other.

Even during their earliest handwriting exercises, children must combine complex physical and cognitive processes to render letters precisely and fluidly. As writing tasks become more difficult, students must call on an increasingly wide range of skills to not only write legibly, logically, and in an organized way but also invoke rules of grammar and syntax. This combination of requirements makes writing the most complex and difficult use of language.

But it can be mastered with the help of a few hacks we found on Hubspot.

A guide to micro-influencers

A survey of 2 million social media influencers by influencer marketing platform Markerly showed that for unpaid posts, Instagram influencers with fewer than 1,000 followers have a like rate of about 8 percent, while those with 1,000 to 10,000 followers have a like rate of 4 percent.

As following base continues to increase, like rate keeps decreasing. Instagram influencers with 10,000 to 100,000 followers see a 2.4 percent like rate, compared to 1.7 percent for those with 1 million to 10 million followers and more. Comment rate follows a similar pattern.

The findings apply to sponsored Instagram posts, too, which suggests the sweet spot for maximum impact is an influencer with a following in the 10,000 to 100,000 range. Call them “micro-influencers.”

Here’s an infographic that tells you all you need to know about micro-influencers and best practices.