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Google Keywords Tool: Ultimate guide of how to use it


Google Keywords Tool Can Improve Your Ads

You can improve your ads ranking on the search results page if you find relevant keywords to use in your ad by putting the Google keywords tool to good use. When you search for keywords it is best to find keywords that have the highest average cost per click if your budget can handle it.

Google ads are the ones that show up on the right side of the search results page. If you want your ad to rank high on the results pages you have to have a page that is optimized. This how you will get the most traffic to your site.

The Google keywords tool is easy and free to use even if you do not have an active AdWords account. However, you will not have access to the all-important cost-per-click information unless you do have an AdWords account. So your first step is to sign in to AdWords and register. The AdWords account is also free to you.

Once you have an AdWords account then you can start your keyword research by going to the website and typing in a keyword or keyword phrase or the URL for your website into the text box. click the AdWords button then enter the security Captcha then click the search button.

The tool will automatically show you a list of relevant terms you can analyze to find what will work for you. Pay attention to the column that shows the average CPC. This is where you will make your money. Do not choose any keyword that has an average CPC of less than $0.50. These keywords are not worth your time.

The best keywords are those with a CPC higher than $0.50 and a competition of less than 3.00. If you find a keyword that fits these criteria you can try to use it for your ad. You will have to test it to see how it performs out in the marketplace. Pick a keyword and then write your ad. Test each ad, one at a time, for two weeks with a different keyword for every two-week trial. Track the results and then try out another keyword for another two weeks

This is a good way to find a niche as well. If you are into niche marketing then you can analyze this keyword further to see if you can find out if a website is available. If there is a website available then you could turn around and buy the domain name. The all you have to do is put up a website and use that keyword to drive traffic to your new site.

If you already have a website and are just trying to drive traffic by placing an ad on Google then you must look at the Local and Global Monthly Search tabs to find out how many people search for that term every month. Obviously, the more people searching for that term the better. Effectively using the Google keywords tool can mean money in the bank for you.

Google Keyword Search

Knowing what Google keyword search statistics can tell you about the keywords being used in local monthly searches and global monthly searches. This type of information can help in many ways such as:

A. Structuring your account. You can make an ad group with a keyword that generates a lot of traffic for you. This will allow you to fine-tune the written content on your squeeze page to that keyword.

B. Planning your budget. Figure out how much traffic your keyword gets so you can put enough money towards it.

C. Choosing keywords. Choose quality keywords that will turn the leads you get into conversions.

D. Research fluctuations in traffic. This is important because web traffic to your keywords is constantly changing due to the time of year, what’s going on in the world, and lots of other reasons to stay on top of this research.

E. Targeting Location and Language. If you have structured your account with an ad group the keyword tool will take into account the country and the language in the Local Monthly Searches column. The Global Monthly Searches column takes these into account all the time.

F. Keyword match selection. If you choose Broad or Phrase for your match type then Google Keyword Search will show alternate keywords related to your original one that may help trigger your ads.

G. Local Monthly Searches and Global Monthly Searches give an estimated 12 month average of how many times someone searches for your keyword.

Your business is all about the keywords you choose. They are the basis of how your customers find your website and you make sales or not. The keywords you choose will help you get ranked high on the search engine results page and get your ad seen by a lot of searchers. This is called getting traffic. You need traffic to get sales, it’s that simple.

Spend some time creating a keyword list. This may take some time but if you find just the right keyword it could mean a significant boost to your bottom line. The best advice I can give you about coming up with keywords is to think like your customers do.

Choose words or phrases that you think someone would use to search for your product or service. With the right keywords, your ads will get the clicks from those who are looking for your specific product or service.

You may have to dig down deep to find just the right keyword. Some keywords may bring you a lot of traffic but not many conversions. These are not the keywords you want. Do not be too broad in your keyword selection. Fine tune your keywords so you get targeted results.

When you have a good basic list of good keywords then you can take those keywords and find maybe even better variations of them. Try using the plural form of your keyword or maybe some slang terms, or different spellings, who knows, it might just be a little gold mine for you.

Google keyword search and writing a great ad should work together to improving your bottom line significantly.

Google Keyword Research

When you do Google keyword research there is a wonderful keyword tool that they have for you to use. Their keyword tool lets you wade through a whole database of words and phrases to help you find your niche and the best keyword to put to use for that niche.

Not only can you find the best keywords to use to bring traffic to your site you can also research statistics of that keyword to see how many searches it gets every month. The best keyword is one with little competition and a high search volume.

This may take some time but sometimes, if you look long and hard enough, you might just find a keyword that will be just like finding a little nugget of gold good enough to bring you all the riches you desire.

Here is what you do:

Open a new tab on your browser and go to the Google keyword research tool located at “” Type in the keyword you want to start with then type in the captcha letters and lick the search button.

What will come up is a list of related words and phrases the tool generates for you to choose from. Like I said choose a keyword or phrase that has low competition and a high search volume. Picking one that has a high competition will not allow you to rank high on the search results pages.

Now, when you find one that you think is a good one, check how your keyword for trending. Put your mouse over the keyword or phrase and then click on the spyglass icon. Google Trends will show you when, during the entire year, your search term is the most popular.
This is a great feature if you have picked a niche that is seasonal.

The next thing you should do is go to Google and type your chosen keyword into the search bar. How many ads do you see on the right-hand side of the results page? If there are less than five then you should keep looking for another keyword to use. Less than five means that this is probably not a good niche because no one is searching for it.

If there are five or more ads on the right-hand side of the results page then you are golden and this is a keyword you should keep and use.

The keyword tool will also show you how much your keyword is making per click. The average CPC for a good keyword is anything above $0.50 per click. You want to make money right? Then pick your keywords carefully and make sure that they have a higher CPC.

Google keyword research tool was the basis of another company’s study on the top 20 highest CPC keywords. “Insurance” tops that list of keywords with over 24% of all keywords used and a CPC of over $47. That is absolutely insane! You would probably never find a good keyword to use in that niche but if you did, WOW! You would be laughing all the way to the bank.

Google Keyword List

Assembling a Google keyword list is easy. All you have to do is use the Google AdWords Keyword Tool to find specific, relevant keywords related to the product or service you are offering for purchase.

A well-defined keyword list will be the difference between you being a successful business person and an unsuccessful business person.

When you are doing your keyword research, think like your customers would. Ask yourself what words would the people looking for my business use when they type into the search bar and use those words to generate a related alternative Google keyword list.

If you have a hard time with this, at the next family gathering ask everyone to write some words that relate to your business down on some slips of paper and use those suggestions to plug into the keyword tool.

If you dig deep enough you may just hit on a little gold nugget that will turn your business into a huge gold mine.

Also, reread all the content on your website and try to pinpoint one or two keyword phrases or long-tailed keywords to use as well. Keyword phrases can help you get that much more specific in the marketing of your niche so that you may find you have very little competition.

Everyone needs some competition so you basically have a bidding war going on between you and drive the CPC up just a little bit. Not too much though, you do not want to go bankrupt on your very first PPC campaign.

You do, however, want enough keyword usage in your ad and in the content on your website to be able to rank high in the search engine results pages. The higher you rank, the more click-throughs you will get and that means more sales. Not everyone will buy something when they go to your website, they may visit for a while and then when they are ready they may come back to you to get what they need. Who knows maybe they bookmarked your site and will tell someone else about it and they will come and buy something from you.

Depending on the time of year or the product or service you are selling, you may want to target a certain area or region and use the name of that area or region in your keyword phrase or long-tailed keyword. The search engines would love you even more.

Do be careful that you are up-to-date on the most recent changes that Google has made about the originality of the content you must have on your website. If the content you place on your website is not uniquely yours and does not cite some study or other expert or professional resource, Google’s human reviewers will not rate you “vital” or “relevant” and you run the risk of being rejected.

Start with a well-researched Google keyword list and go from there. Just be sure you are adhering to all the new rules so you can get and stay profitable.


Google AdWords keyword

If you are a frequent user of the Google AdWords keyword tool then you may have noticed that they have made another change. You will no longer see the green and red bars that showed you the competition data like you did before.

Now, the Google AdWords keyword tool ranks the competition data with the words high, medium, or low rankings. Previously the green and red bars showed you, at a glance, how competitive the keyword was that you were researching.

Google does still allow you to download a report from their site to get the competition data as a real number that the red and green bars used to stand for. If this will continue no one knows but for now it is still available.

The rankings and what they stand for are as follows:

High-ranking – Competition is above .67

Medium ranking – Competition is between .33 and .66

Low ranking – Competition is below .33

All the data you will see is only directly related to AdWords data including cost, and competition. No other search data is shown. If there is high competition for the keyword you are researching the rank will be high.

This change, as well as the other changes Google has made over the past few months, is designed to try to make things easier for the user. Business people trying to get an edge on the competition will no longer have to “guess” at what the colored bars mean. they can read the ranking and know whether or not they have a good keyword or phrase.

Keyword research can now be a lot quicker because as any business owner knows, “time is money”. If you use this tool every day then you can see the ranking and go to Google just like you always did to get the real numbers so it really is not any more complicated than it used to be.

Google has put out a list of the top 20 keywords searched for and included the CPC for all of them. The top Keyword is “insurance” and comes along with a hefty pay per click sum of $54.91.

The study was done by WordStream over a 90-day period. The others keywords that comprise the list of the most competitive keywords and the highest CPCs are as follows:

2. Loans – 12.8% of keywords – CPC $44.28
3. Mortgage – 9% – CPC $47.12
4. Attorney – 3.6% – CPC $47.07
5. Credit – 3.2% – CPC $36.06
6. Lawyer – 3% – CPC $42.51
7. Donate – 2.5% – CPC $42.02
8. Degree – 2.2% – CPC $40.61
9. Hosting – 2.2% – CPC $31.91
10. Claim – 1.4% – CPC $45.51
11. Conference Call – 0.9% – CPC $42.05
12. Trading – 0.8% – CPC $33.19
13. Software – 0.8% – CPC $35.29
14. Recovery – 0.7% – CPC $42.03
15. Transfer – o.6% – CPC $29.86
16. Gas/Electricity – 0.6% – CPC $54.62
17. Classes – o.5% – CPC $35.04
18. Rehab – 0.5% – CPC $33.59
19. Treatment – 0.4% – CPC $37.18
20. Cord Blood – 0.4% – CPC $27.80

There they are, the most searched for and most expensive keywords ever according to WordStream. The folks at WordStream used their own information and that of the Google AdWords Keyword tool. Google makes billions of dollars each year and now you know how they do it.


The perfect blog post

We get it! Even though we are all crunched for time. But producing a mediocre blog post for the sake of hitting a deadline isn’t worth it. Take into consideration your audience that has access to countless other articles, it’s unlikely that it’d settle for a half-baked attempt.

But we agree, there’s a lot to remember when crafting a solid blog post — which means there’s also a lot to forget.

So here is a nice easy reminder on all the components needed to write an effective blog post by InboundPro.


Influencers might save digital advertising

What’s Next For Influencers?

Social media has democratized fame. The people are calling all the shots, and brands are starting to take notice. If your brand isn’t engaging with followers via social media and influencers, you are going to get left in the dust. Learn more about the evolution of social media influencers from this infographic from No GRE.


Quebec Matters of Fact

This video was made in 1991 so the data in it is a bit dated, however, the premise is still valid. That is, to understand the subtleties of the Québec market you have to have lived here.

What You Need to Know about Marketing Automation

Definition: Marketing automation refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online (such as email, social media, websites, etc.) and automate repetitive tasks. As defined on Wikipedia.

This is a vague definition not supported by any industry definition or qualification.

I think it’s time that someone in the industry stood up and did a better job of defining the core features and flexibility necessary to identifying your platform as a Marketing Automation platform. We’ve written before on Marketing Automation. Not just how to leverage marketing automation but changes in the industry as a whole. Unfortunately, companies making the investment in a marketing automation solution are still seeing problems.

Boston Interactive developed this infographic as an overview of the key strategies leveraging marketing automation right now.

Kimika: the ultimate spa experience at home

We have had the great pleasure to help launch a unique Quebec brand: Kimika wax.

With over 25 years of expertise producing professional spa waxing depilatory products, entrepreneur extraordinaire Belinda Thornhill created KIMIKA, for personal home use. Made in Quebec, Canada, KIMIKA was developed for both men and women; to give access to advanced formula spa quality products, containing only the best ingredients. KIMIKA promises to deliver an elevated personal home care experience, ensuring optimal results with every use. The product line includes:

The product line includes: KIMIKA’s pre-wax & post-wax lotions, scrubs and butters.

Visique changes the face of eye care in Quebec

Visique changes the face of eye care in Quebec by bringing over 75 leading optometrists under one unified banner.

FYidoctors, the country’s largest and fastest growing eye care provider, today launched Visique, changing the face of Quebec’s optical industry by bringing together over 75 leading optometrists under one unified banner.

This launch fully integrates several Quebec brands, including Marchand Giguere, a homegrown Quebec company with almost 100 years in operation. With over 45 locations across Quebec, consumers will benefit from Visique’s advanced diagnostic equipment and fully customized lens technology, as well as a comprehensive selection of top brands, and exclusive frames and products.

“People need and deserve exceptional eye care – and we remain committed to exceeding their expectations under a bold new banner,” said Dr. Frédéric Marchand, the vice president of FYidoctors Quebec. “As an optometrist-owned company, Visique knows the importance of healthy eyes, and by coming together our optometrists are able to deliver fully customized, best in class eye care to every patient that walks through our doors.”

Dr. Alan Ulsifer, the Chairman and CEO of FYidoctors, noted that the company’s focus on Quebec is part of a concerted and continuing growth strategy that has brought a commitment of high quality eye care to every region of the country.

“FYidoctors will see significant growth by investing heavily in Quebec,” said Dr. Ulsifer. “This includes new flagship Visique clinics along with advanced technology to serve all our patient’s needs.”

Dr. Marchand also highlighted the unique ownership model that underpins FYidoctors and Visique, and how it will strengthen the position of our optometrists in Quebec at a time of increasing consolidation in the optical marketplace.

“Many Visique optometrists are also Visique owners, making Quebec optometrists joint owners of a nationwide powerhouse,” said Dr. Marchand. “Visique’s unique business model supports our local business and optometrists, and ultimately enables us to provide better care to our patients.”

Casper Nap Tour hits the road, True North style

Global sleep innovator celebrated Canada’s 150th Anniversary with Canadian-inspired nap tour for roadtrippers and the sleep-deprived!

On its second year, the Casper Nap tour brought to life a truly Canadian theme in celebration of the country’s 150th Anniversary of the Confederation. From a Muskoka Chair rest area to a Tuck-in shoppe turned pre-nap pit stop, Casper crafted an inherently Canadiana experience just in time for summer. The Casper Nap Tour travelled across the country, setting up roadside in four select cities: Vancouver, Montreal, Ottawa and Toronto.

For the Montreal Stop, bloggers and influencers were invited to experience Casper and got the lowdown on Canadian pillow talks:

Canadians do a lot more in bed than just sleep 

  • Reading is reported as the top non-sleep bedtime activity for those aged 24 to 54, while watching TV in bed is the more common for those aged 18 to 24.
  • Compared to men, women are twice as likely to eat in bed.
  • Chips rank as the top pick for foods Canadians eat in bed, followed closely by cookies, candy and chocolate.                         

“The road trip is an essential part of every Canadian’s journey – whether heading up north for the weekend or heading out west on a summer getaway,” said Nicole Tapscott, General Manager of Casper Canada. “We’re thrilled to bring the Casper Nap Tour back just in time for Canada 150 – allowing Canadians to celebrate our sesquicentennial with a much-deserved midday snooze.”

Become a Better Writer in No Time: 15 Amazing Ways

How important is writing in public relations today? A PR Week editorial has sparked a fresh discussion about the value of writing skills in today’s PR agency or corporate communications environment. In the op-ed, University of South Carolina’s Shannon Bowen, Ph.D. argues that as PR has evolved into a management discipline, college communications curricula must shift to make room for the teaching of skills like critical thinking and ethics.

Writing is at the core of persuasion.

The creation of compelling content is a fundamental communications skill, and honest persuasion tool. If you’ve crafted an op-ed about a business-critical issue or written a keynote speech for a C-level executive, you appreciate the power of the written word to convey ideas, evoke emotion, and build influence. Written and spoken words are still our number-one way for business and government leaders to communicate.

PR is content marketing.

Bowen asserts that, “The days of writing news release after news release have given way to the cleverly-worded 140 character snippet.” But social media posts are merely the entry point into a whole new world of content marketing. Today’s PR campaign incorporates a much wider variety of written (and visual) content than in the days of press releases, much of which is longer-form content or brand storytelling. In a given day we may be called to write web copy, a white paper, or a strategy document.

Hence, writing skills are more important than ever. So here are 15 amazing ways to write better fast by @DaisyHartwell.