Canadian Marketing Association & Ipsos Launch the 2017 Digital Marketing Pulse Survey

Latest Survey Provides Insights in Shifts in Marketing Spend in 2017

The Canadian Marketing Association (CMA) is pleased to launch, in partnership with Ipsos, the 2017 Digital Marketing Pulse Survey. In this latest edition, we consider familiarity and usage across 14 tactical Digital Marketing functions. The Survey provides insights on shifts in marketing spend and views of evolving trends, as seen through the eyes of Marketers and Agencies in Canada.

“Digital Marketing continues to evolve and the marketing profession should be aware of the significant trends, consumer perceptions and best practices that come with this evolution,” said Tim Bishop, Vice President, Marketing & Member Engagement at CMA. The lead on this study for eleven years, Steve Levy, Chief Operating Officer, Ipsos, makes the point that “The Digital Marketing Pulse Survey, the only research of its kind in Canada, provides both historical and future-forward research that considers fundamental aspects of the Digital Marketing landscape.”

Key insights from the survey include:

Spending: The marketing community in Canada continues to express a sentiment of allocating traditional media dollars (especially print) to digital marketing channels – Social (71% NET increase), Online (62% NET increase), and Mobile (60% NET increase).
Digital marketing is complex: With new platforms, techniques and strategies introduced each year… The need for education in the digital space remains critical.

Agency Status: Marketers rely on specialized Agencies for their expertise (Programmatic Marketing, Video Syndication, Wearable Technology). Other components that are more mature (E-mail Marketing, Social Network Marketing, Customer Facing website) are increasingly taken in-house while cost is likely the driving force behind this trend. It also allows forward thinking Marketers to have more control in the creation of content and execution.

Silk’n: Here’s To Your Healthy Glow

Type: Media outreach for event
Client: Silk’n
Support: Invitation to media

Titan

Innovative technology that provides the most advanced, least invasive, way to tighten skin

Silk’n is bringing technology to the beauty aisle with its breakthrough anti-aging device, Titan. Titan works from the inside out to activate the body’s natural restoration process. For the first time ever, 3 forms of energy have been harmonized to reveal tighter, younger looking skin on the face and neck.

This at-home handheld device uses the same technology offered by leading dermatologists and cosmetic surgeons. Titan has been clinically tested, FDA cleared and proven to safely tighten facial skin from the inside out. Skin is lifted, looks remarkably younger, and has a healthy glow. The Titan is a healthy alternative to invasive anti-aging procedures and is recommended for use on the forehead, cheeks, upper lip, chin, jawline, neck and around the eyes.

Use of the Titan requires no recovery time and is suitable for the entire face and neck.

Visique Optometry clinic joins MAclinique Médicale Lebourgneuf in the Complexe Vision

Type: Store opening event and Media outreach
Client: Visique
Support: Press Release + event organization

Quebec City, QC -The Visique optometry banner recently relocated its new facilities into Complexe Vision in Lebourgneuf, a health destination that includes the first public super-clinic to have opened its doors in the Quebec City region.

MAclinique Lebourgneuf is a joint team project in which Dr. Chantal Guimont, Director of Medical Affairs of the Complexe Vision and collaborator on the Bien TVA show is a major stakeholder. Dr. Guimont herself approached the Visique banner inviting it to locate to the Complexe Vision. “For us, Visique was a natural choice because of its values, its way of working and the expertise of its optometrists,” explained Dr. Guimont. ”We are convinced that the arrival of Visique to the complex will improve the supply of health care for people in the region.”
The Lebourgneuf Visique clinic is equipped with cutting-edge technology to offer more exceptional eye care for the entire region. “We decided to move to the Complexe Vision to contribute towards improving the supply of health care to the population,” said Dr. Frédéric Marchand, Optometrist, and Visique Vice President. ”Eye care is part of the essential services that all should receive, and at Visique, we believe in a customized experience which allows patients to be comfortable and feel confident during their eye examination.”

Visique applies a unique approach to each patient and offers exclusive frames for each customer to express their personalities. Prescription lenses are developed with the latest technology to adapt to the specifics of every patient’s eyes.

Visique was created last June and now includes more than 40 clinics and 78 optometrists under one unified banner.

A QUÉBEC VEGAN BRAND MOVES INTO PREMIUM OUTLETS MONTRÉAL

Type: PR outreach
Client: Premium Outlets Montréal (Matt & Nat)
Support: Press Release

THE FIRST MATT & NAT WAREHOUSE BOUTIQUE OPENS IN QUÉBEC

Mirabel, Québec (October 17, 2017) – Premium Outlets Montréal is announcing today the opening of the first Matt & Nat warehouse boutique, a Québec brand, to set up shop in Québec. The store officially opened its doors on October 12. Created in Montréal, Matt & Nat, specializes in selling vegan-made accessories such as handbags, backpacks, wallets, shoes, glasses cases, key chains and more. No animal origin materials are used in manufacturing the brand’s products, and the company strives to adopt sustainable and environment-friendly practices.

At Premium Outlets Montréal, The Matt & Nat shop joins other prestigious brand names popular with Quebecers and among several unique shops in Montréal and Quebec City. These include top brand names such as: Guess, Rudsak, Moose Knuckles, Hugo Boss, Banana Republic Factory Store, and Vans. This fashion destination of choice offers popular brands and designer products from among the most sought-after in the world.