Month: August 2017

Casper Nap Tour hits the road, True North style

Global sleep innovator celebrated Canada’s 150th Anniversary with Canadian-inspired nap tour for roadtrippers and the sleep-deprived! On its second year, the Casper Nap tour brought to life a truly Canadian theme in celebration of the country’s 150th...

Become a Better Writer in No Time: 15 Amazing Ways

How important is writing in public relations today? A PR Week editorial has sparked a fresh discussion about the value of writing skills in today’s PR agency or corporate communications environment. In the op-ed, University of South Carolina’s Shannon...

Entrepreneurs attracts more consumers with social media

Entrepreneurs and social media According to research by Dr. Molly Wasko and Carlene Cassidy of The UAB Collat School of Business, many business owners are hesitant to jump onto the social media bandwagon. This latest infographic sheds light on...

Five Direct Mail Myths About Millennials

Millennials are the digital generation. Paper and traditional marketing is sooo passé! Well, so the common belief goes. But US Presort dug deeper to verify if what we believe is in fact true. The direct marketing company reviewed data about how...

Facebook Watch: a new platform for shows on Facebook

Sometimes I get the urge of going out on a limb and predict that a certain tool will be a fantastic addition to the Public relations tool box. Facebook TV has great potential for all PR pros because of its focus on catering to communities and fan base....