Month: August 2017

Influencers might save digital advertising

What’s Next For Influencers? Social media has democratized fame. The people are calling all the shots, and brands are starting to take notice. If your brand isn’t engaging with followers via social media and influencers, you are going to get left in...

Quebec Matters of Fact

This video was made in 1991 so the data in it is a bit dated, however, the premise is still valid. That is, to understand the subtleties of the Québec market you have to have lived here. We have been saying this all along, Quebec public relations,...

What You Need to Know about Marketing Automation

Definition: Marketing automation refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online (such as email, social media, websites, etc.) and automate repetitive...

Kimika: the ultimate spa experience at home

We have had the great pleasure to help launch a unique Quebec brand: Kimika wax. With over 25 years of expertise producing professional spa waxing depilatory products, entrepreneur extraordinaire Belinda Thornhill created KIMIKA, for personal home...

Visique changes the face of eye care in Quebec

Visique changes the face of eye care in Quebec by bringing over 75 leading optometrists under one unified banner. FYidoctors, the country’s largest and fastest growing eye care provider, today launched Visique, changing the face of Quebec’s optical...