Influencers might save digital advertising

What’s Next For Influencers?

Social media has democratized fame. The people are calling all the shots, and brands are starting to take notice. If your brand isn’t engaging with followers via social media and influencers, you are going to get left in the dust. Learn more about the evolution of social media influencers from this infographic from No GRE.

 

Quebec Matters of Fact

This video was made in 1991 so the data in it is a bit dated, however, the premise is still valid. That is, to understand the subtleties of the Québec market you have to have lived here.

What You Need to Know about Marketing Automation

Definition: Marketing automation refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online (such as email, social media, websites, etc.) and automate repetitive tasks. As defined on Wikipedia.

This is a vague definition not supported by any industry definition or qualification.

I think it’s time that someone in the industry stood up and did a better job of defining the core features and flexibility necessary to identifying your platform as a Marketing Automation platform. We’ve written before on Marketing Automation. Not just how to leverage marketing automation but changes in the industry as a whole. Unfortunately, companies making the investment in a marketing automation solution are still seeing problems.

Boston Interactive developed this infographic as an overview of the key strategies leveraging marketing automation right now.

Kimika: the ultimate spa experience at home

We have had the great pleasure to help launch a unique Quebec brand: Kimika wax.

With over 25 years of expertise producing professional spa waxing depilatory products, entrepreneur extraordinaire Belinda Thornhill created KIMIKA, for personal home use. Made in Quebec, Canada, KIMIKA was developed for both men and women; to give access to advanced formula spa quality products, containing only the best ingredients. KIMIKA promises to deliver an elevated personal home care experience, ensuring optimal results with every use. The product line includes:

The product line includes: KIMIKA’s pre-wax & post-wax lotions, scrubs and butters.

Visique changes the face of eye care in Quebec

Visique changes the face of eye care in Quebec by bringing over 75 leading optometrists under one unified banner.

FYidoctors, the country’s largest and fastest growing eye care provider, today launched Visique, changing the face of Quebec’s optical industry by bringing together over 75 leading optometrists under one unified banner.

This launch fully integrates several Quebec brands, including Marchand Giguere, a homegrown Quebec company with almost 100 years in operation. With over 45 locations across Quebec, consumers will benefit from Visique’s advanced diagnostic equipment and fully customized lens technology, as well as a comprehensive selection of top brands, and exclusive frames and products.

“People need and deserve exceptional eye care – and we remain committed to exceeding their expectations under a bold new banner,” said Dr. Frédéric Marchand, the vice president of FYidoctors Quebec. “As an optometrist-owned company, Visique knows the importance of healthy eyes, and by coming together our optometrists are able to deliver fully customized, best in class eye care to every patient that walks through our doors.”

Dr. Alan Ulsifer, the Chairman and CEO of FYidoctors, noted that the company’s focus on Quebec is part of a concerted and continuing growth strategy that has brought a commitment of high quality eye care to every region of the country.


“FYidoctors will see significant growth by investing heavily in Quebec,” said Dr. Ulsifer. “This includes new flagship Visique clinics along with advanced technology to serve all our patient’s needs.”

Dr. Marchand also highlighted the unique ownership model that underpins FYidoctors and Visique, and how it will strengthen the position of our optometrists in Quebec at a time of increasing consolidation in the optical marketplace.

“Many Visique optometrists are also Visique owners, making Quebec optometrists joint owners of a nationwide powerhouse,” said Dr. Marchand. “Visique’s unique business model supports our local business and optometrists, and ultimately enables us to provide better care to our patients.”

Casper Nap Tour hits the road, True North style

Global sleep innovator celebrated Canada’s 150th Anniversary with Canadian-inspired nap tour for roadtrippers and the sleep-deprived!

On its second year, the Casper Nap tour brought to life a truly Canadian theme in celebration of the country’s 150th Anniversary of the Confederation. From a Muskoka Chair rest area to a Tuck-in shoppe turned pre-nap pit stop, Casper crafted an inherently Canadiana experience just in time for summer. The Casper Nap Tour travelled across the country, setting up roadside in four select cities: Vancouver, Montreal, Ottawa and Toronto.

For the Montreal Stop, bloggers and influencers were invited to experience Casper and got the lowdown on Canadian pillow talks:

Canadians do a lot more in bed than just sleep 

  • Reading is reported as the top non-sleep bedtime activity for those aged 24 to 54, while watching TV in bed is the more common for those aged 18 to 24.
  • Compared to men, women are twice as likely to eat in bed.
  • Chips rank as the top pick for foods Canadians eat in bed, followed closely by cookies, candy and chocolate.                         

“The road trip is an essential part of every Canadian’s journey – whether heading up north for the weekend or heading out west on a summer getaway,” said Nicole Tapscott, General Manager of Casper Canada. “We’re thrilled to bring the Casper Nap Tour back just in time for Canada 150 – allowing Canadians to celebrate our sesquicentennial with a much-deserved midday snooze.”

Become a Better Writer in No Time: 15 Amazing Ways

How important is writing in public relations today? A PR Week editorial has sparked a fresh discussion about the value of writing skills in today’s PR agency or corporate communications environment. In the op-ed, University of South Carolina’s Shannon Bowen, Ph.D. argues that as PR has evolved into a management discipline, college communications curricula must shift to make room for the teaching of skills like critical thinking and ethics.

Writing is at the core of persuasion.

The creation of compelling content is a fundamental communications skill, and honest persuasion tool. If you’ve crafted an op-ed about a business-critical issue or written a keynote speech for a C-level executive, you appreciate the power of the written word to convey ideas, evoke emotion, and build influence. Written and spoken words are still our number-one way for business and government leaders to communicate.

PR is content marketing.

Bowen asserts that, “The days of writing news release after news release have given way to the cleverly-worded 140 character snippet.” But social media posts are merely the entry point into a whole new world of content marketing. Today’s PR campaign incorporates a much wider variety of written (and visual) content than in the days of press releases, much of which is longer-form content or brand storytelling. In a given day we may be called to write web copy, a white paper, or a strategy document.

Hence, writing skills are more important than ever. So here are 15 amazing ways to write better fast by @DaisyHartwell.

 

 

 

Entrepreneurs attracts more consumers with social media

Entrepreneurs and social media

According to research by Dr. Molly Wasko and Carlene Cassidy of The UAB Collat School of Business, many business owners are hesitant to jump onto the social media bandwagon. This latest infographic sheds light on why entrepreneurs hesitate and how they can overcome their fears by easing into Facebook, Twitter and other social worlds:

 

 

Entrepreneurs and social media
University of Alabama at Birmingham Online

Five Direct Mail Myths About Millennials

Millennials are the digital generation. Paper and traditional marketing is sooo passé!

Well, so the common belief goes. But US Presort dug deeper to verify if what we believe is in fact true. The direct marketing company reviewed data about how Millennials engage with digital versus offline marketing campaigns and found that this generation IS responsive to direct mail.

For instance, 84% of Millennials look through their mail on a regular basis, and Millennials are more likely than other generations to share what they see in the mail with other people.

The infographic also gives tips on how marketers can create a direct mail campaign to engage Millennials, including integrating digital elements, making your mail stand out, and creating a feel-good piece.

Millennial direct marketing myths debunked

 

Facebook Watch: a new platform for shows on Facebook

Sometimes I get the urge of going out on a limb and predict that a certain tool will be a fantastic addition to the Public relations tool box. Facebook TV has great potential for all PR pros because of its focus on catering to communities and fan base. I think of it as semi-passive video viewing. Done well, this will enable a deeper and richer interaction with a community.

Announcement details

Today Facebook is introducing Watch, a new platform for shows on Facebook. Watch will be available on mobile, on desktop and laptop, and in Facebook’s TV apps. Shows are made up of episodes — live or recorded — and follow a theme or storyline. To help keep up with the shows you follow, Watch has a Watchlist so you never miss out on the latest episodes.

Watch is personalized to help you discover new shows, organized around what your friends and communities are watching. For example, you’ll find sections like “Most Talked About,” which highlights shows that spark conversation, “What’s Making People Laugh,” which includes shows where many people have used the “Haha” reaction, and “What Friends Are Watching,” which helps you connect with friends about shows they too are following.

Facebook has learned from Live that people’s comments and reactions to a video are often as much a part of the experience as the video itself. So when someone watches a show, one can see comments and connect with friends and other viewers while watching, or participate in a dedicated Facebook Group for the show.

A Platform for Shows

Watch is a platform for all creators and publishers to find an audience, build a community of passionate fans, and earn money for their work. Facebook thinks a wide variety of Facebook shows can be successful, particularly:

  • Shows that engage fans and community. Nas Daily publishes a daily show where he makes videos together with his fans from around the world. The Watchlist makes it easy for fans to catch every day’s new episode.
  • Live shows that connect directly with fans. Gabby Bernstein, a New York Times bestselling author, motivational speaker, and life coach, uses a combination of recorded and live episodes to connect with her fans and answer questions in real time.
  • Shows that follow a narrative arc or have a consistent theme. Tastemade’s Kitchen Little is a funny show about kids who watch a how-to video of a recipe, then instruct professional chefs on how to make it. Each episode features a new child, a new chef, and a new recipe. Unsurprisingly, the food doesn’t always turn out as expected.
  • Live events that bring communities together. Major League Baseball is broadcasting a game a week on Facebook, enabling people to watch live baseball while connecting with friends and fellow fans on the platform.

Watch will be home to a wide range of shows, from reality to comedy to live sports. To help inspire creators and seed the ecosystem, Facebook also funded some shows that are examples of community-oriented and episodic video series. For example, Returning the Favor is a series hosted by Mike Rowe where he finds people doing something extraordinary for their community, tells the world about it, and in turn does something extraordinary for them. Candidates are nominated by Mike’s fans on Facebook.

Facebook is excited to see how creators and publishers will use shows to connect with their fans and community. You can learn more about making shows on our Media blog.

At the beginning, Watch will be available to a limited group of people in the U.S. and plans are to bring the experience to more people soon. Similarly,  Shows will be opened up to a limited group of creators and plan to roll out to all soon.