Month: June 2017

Branding in the digital age Social

PR can help learn about your customer Social media makes it more important than ever to get the branding fundamentals right. Here’s a great testament of how successful Virgin Atlantic’s Facebook page is true to its brand values. The...

What Public Relations can learn from Transmedia storytelling

Public Relations needs to adjust to survive. For those not familiar with the expression, «Transmedia storytelling» I'll refer to my favorite explanation found in Henry Jenkins book: Convergence Culture. Jenkins describes transmedia storytelling...

Creating Shared Value VS CSR Programs

Using Public Relations to reconnect with your community Lately, business has been criticized as a major cause of social, environmental, and economic problems. In short, companies are thought to be making money at the expense of their...

Uncle Ben’s food truck challenge

Montréal PR event of culinary proportions. Is there a better way to launch a new product in Montreal than hosting the first food truck challenge in the province? Don't get me wrong, there could be other ways......