Orangetheory fitness class, MO:PR,

L’effet orange se répandra sur Montréal

Studio Orangetheory Fitness will open 4 studios in the Montreal region in 2017

Orangetheory® Fitness, the fast-growing fitness franchise that is sweeping the globe, will open three new studios across the Montréal area in 2017, taking its regional total to four. The chain, recently called one of the “Best Workouts” by Elle Canada, is making the Québec market a big priority and expects to see major growth into 2018 and beyond.

The exponential growth in Montréal reflects the brand’s rapid expansion across Canada with the first studio having opened in Edmonton in 2012. Today, there are almost 50 locations across Canada, with open rates up a whopping 300 percent from 2015 and by the end of the year, there will be more than 80 open studios. In 2017, Montréal will have studios in the Pointe Claire, Town of Mount Royal,

Boucherville and Rosemère neighborhoods.

‘The rapid growth of Orangetheory Fitness in Canada continues to beat our expectations. Last year, we exceeded our studio opening goal by over 20 per cent. This year, we anticipate opening 162 per cent more studios over last year’s openings,’ says Hifa Maleki, VP Franchise Development, and Operations, Orangetheory Fitness Canada. ‘A big part of our success is rooted in the passion our franchisees have for Orangetheory. More than 90 percent of our owners are also studio members.' This was the case for Sophia Stiperski and her husband, Jean Sebastian Carré, co-owners of the upcoming Boucherville studio. Stiperski, an 18-year veteran of Cirque du Soleil, and Carré, who performed with Céline Dion for the past 12 years, both found Orangetheory Fitness while they were working in Las Vegas.

“From our first workout at Orangetheory Fitness in Las Vegas, my husband and I knew we wanted to be involved somehow,” says Stiperski. “As performers, fitness has always been a huge part of our lives, but with Orangetheory it felt different like we found a new family. When the time came to decide what was next for us, the answer was clear – we wanted to bring this amazing experience home to our family in Quebec.”

The passion for exercise and first-hand experience with Orangetheory Fitness as a studio member is a common thread with all the Montréal franchisees. Their collective experience ranges from Healthcare to Technology to, not surprisingly, Fitness. All were drawn to the chain’s unique combination of fitness and technology.

Designed to appeal across the spectrum from fitness newbie to workout junkie, the Orangetheory Fitness workout is a dynamic trainer-led group class. The goal is to achieve 12 to 20 minutes of training at 84 percent or more in the participant’s maximum heart rate range. Tracked by heart rate monitors worn during the workout, this level of intensity is called the orange zone. Training in this zone produces an “afterburn” effect, increasing metabolism for up to 24 to 36 hours post-workout.

Janes PR Qc content campaign

Janes salutes the generous spirit of Quebec host families for Pee-Wee hockey players

Quebec City hosted Pee-Wee hockey players from around the world at the 58th Quebec International Pee-Wee Hockey Tournament held February 8-19, 2017. Once again, Janes was a proud sponsor and called on MO:PR to develop a 360 PR, social and content campaign to promote their implications.

Each year, hundreds of local Quebec City families welcome these Pee-Wee players in their homes for the duration of the tournament. As a token of their appreciation, Janes announced that they will be providing 450 Quebec City host families with care packages. The packages include $20 gas cards, a selection of Sofina Foods products and coupons for Janes, Lavazza, San Benedetto and Rio Mare food products that will help support the families through the 10-day tournament. A special TV campaign spotlighting the generosity of these Quebec host families will also be showcased during the tournament.

‘’We know welcoming these young hockey players into their homes and integrating them into their family routine is an important undertaking. However, this unique experience makes the Pee-Wee tournament such a lasting memory for both the host families and the players. Thanks to the commitment of these wonderful families, future champions can realize their dreams and experience unforgettable moments,’’ says Joanne Stencell, Manager, Partnerships and Sponsorships, Sofina Foods Inc.

About Janes Simplement Savoureux

All Janes chicken are trans-fat free and low in saturated fat, and are made of 100% white chicken meat. Janes fish products are made of high quality whole filets, and are also good sources of Omega 3 acids. All Janes Fish and Chicken products are packaged in GreenChoice 100 boxes which are manufactured from 100% recycled material. The MSC-rated ecolabel displayed on Janes fish packaging is the guarantee that Janes products come from fisheries that have been independently certified according to MSC standards for sustainable fishing.

Casper Social media influencer event

Casper Hosts Sleep-In JUNOs Viewing Party in Montréal

As the official sleep partner of the JUNO Awards, Casper was throwing a viewing party unlike any other at the W Hotel

What’s the best way to celebrate the JUNO Awards? From bed! Award shows are the perfect occasion for a Sunday night soiree filled with drinks, snacks and good company.

WHAT: Guests will kick back and enjoy the evening on outrageously comfortable Casper mattresses decked out with pillows, blankets and an array of snacks while watching the number one Canadian music awards show. Complimentary apps and cocktails will be served during happy hour, while live entertainment from special guests and other fun surprises are sure to shake up the evening. Don’t snooze —beds for up to for groups of up to 4 people can be reserved

Orangetheory fitness. Faites battre votre coeur.

PR Branding event at the Salon Marions-nous

Orangetheory Fitness will give you a glimpse of what the theory is all about at Marions Nous in Montréal January 7 and 8.

Dare we say it was a match made in heaven, and the perfect marriage of science, fitness, and event!

Orangetheory Fitness (www.orangetheoryfitness.com) is the scientifically designed, one-of-a-kind group personal training, interval fitness concept that is sweeping the nation. Backed by the science of excess post-exercise oxygen consumption (EPOC), Orangetheory Fitness is a 60-minute workout broken into intervals of cardiovascular and strength training. Participants burn an average of 500+ total calories per 60-minute training session (individual results vary). Led by highly skilled coaches, each Orangetheory Fitness workout incorporates endurance, strength and power elements through a variety of equipment including treadmills, rowing machines, TRX® suspension training and free weights.

The physiology behind the Orangetheory Fitness workout involves heart-rate-monitored training designed to keep heart rates in a target zone that stimulates metabolism and increases energy. The result is the Orange Effect – more energy, visible toning and extra calorie burn for up to 36 hours post- workout.

Orangetheory Fitness studios are designed to motivate. Highly qualified coaches inspire participants to beat plateaus and stick to their goals. The dynamic created by working out in a group setting has proven benefits – support, energy, endurance, and accountability. This is the psychology behind Orangetheory Fitness. Each modern studio welcomes members and guests with upbeat music, state-of-the-art equipment, contemporary lighting, and art. Studios are spacious and clean, with separate men’s and women’s locker rooms and showers.

LOVE. Leave Out Violence.

Love fundraising internal communications and public relations

It is fundraising season in Québec, and we are very proud to have contributed to their effort to raise awareness in media as well as with their donors.

LOVE Quebec is looking to put an end to violence and bullying among our youth.

For children like Patricia – who experienced daily bullying at school – abuse, addiction and sometimes thoughts of suicide can prevent them from achieving their full potential. LOVE Quebec provides a safe haven and a way to build their self-esteem. As well, LOVE keeps our youth on track towards academic success, with 92% graduating from high school.

LOVE Quebec is celebrating its 23rd anniversary and is continuing to expand their after-school programs, leadership development workshops and life skills programs to help young people like Patricia end the violence in their lives.

This year LOVE provided service to over 500 children. Their goal for 2017 is to increase their presence in schools by 30%, but they need help.

If you are looking for a cause to support, don’t hesitate to reach out to this fine organization.

info@leaveoutviolence.org

A red cube at Place des Arts

PR event that blends art and KIA

On September 23 and 24 a larger-than-life, pop-up installation will be on display at La Place des Arts. The 30-by-30 foot Red Cube made of 4 large,10-foot screens is an interactive, branded art experience designed to engage and surprise visitors. Commissioned by Kia to celebrate its award-winning style and craftsmanship, visitors will be drawn in to see what’s inside. The collective power of the group will bring the interior of the Red Cube to life, unleashing by a dynamic technological display featuring projection mapping.

Kia Motors reached historic new heights when J.D. Power recognized it as the highest scoring nameplate in its 2016 Initial Quality Study (IQS) out of all 33 makes in the U.S. marking the first time in 27 years that a non-premium brand has topped the rankings.

Having transformed into an industry leader in design, quality and technology, the Red Cube campaign builds on Kia’s platform of the Power to Surprise. Delivering on its promise to be unexpected, a marketing teaser campaign has been developed to build excitement for the Red Cube including wildposting clues and a microsite theredcube.ca / lecuberouge.ca. This activation is just the start of a Red Cube program that will make its way into a TV commercial, the auto show circuit, special events and dealer spaces.

The concept was developed by Innocean Worldwide Canada, Kia Canada’s agency of record. Innocean opened a Montreal office earlier in the year to increase presence in the Quebec market.

Branding in the digital age Social

PR can help learn about your customer

Social media makes it more important than ever to get the branding fundamentals right. Here’s a great testament of how successful Virgin Atlantic’s Facebook page is true to its brand values. The most read section of the Facebook page includes tips from crew members: communication that comes across as honest, caring and informal.

Companies that succeed on the social scene only revise the marketing playbook and do not look to rewrite it. While exploiting social media opportunities they keep focused on meeting customers’ needs.

Here are 4 basics brands should be delivering on social media:

. Offering and communicating a clear customer promise

. Building trust by delivering on it

. Continually improve on the promise

. Innovating beyond the familiar

Also, companies should focus on gaining customer insights rather than trying to sell. It is the best way to capitalize on the media’s speed and reach while protecting the brand’s reputation.

And it is always good to remember that the holy grail of social media (engagement) revolves around conversations that are usually unstructured and moderated by the participants themselves. People join in freely because they enjoy and learn from the discussion. Your company can to some extent influence the conversation but only if you are accepted by the other participants. Needless to say, the people executing the social media strategy should be at home with the social media culture as well as possessing a great knowledge of the brand values.

– Gaven Dumont

What Public Relations can learn from Transmedia storytelling

Public Relations needs to adjust to survive.

For those not familiar with the expression, «Transmedia storytelling» I’ll refer to my favorite explanation found in Henry Jenkins book: Convergence Culture. Jenkins describes transmedia storytelling as «storytelling across multiple forms of media with each element making distinctive contributions to a fan’s understanding of the story world. By using different media formats, transmedia creates “entry points” through which consumers can become immersed in a story world.» In the Public Relations universe, efforts have been made to harness the digital word or the social media scene with new iterations of the proverbial press release generally called «Social Media Release». This social release adds multimedia elements and makes it easier to share information on Twitter and Facebook amongst others. But the delivery of the news itself hasn’t evolved. It is still a written text of about 600 to 800 words accompanied with images, links, and videos. In other words, it has only been slightly adapted for the digital realm without taking into account how people use the web to share the news and the strength of various social media platforms. Hence, I would suggest that Transmedia storytelling can teach Public Relations professionals new and more effective ways to reach bloggers and the social crowd.

Offering different entry points to a story that best suits the media needs to be in the PR toolbox.

– Gaven Dumont

Creating Shared Value VS CSR Programs

Using Public Relations to reconnect with your community

Lately, business has been criticized as a major cause of social, environmental, and economic problems. In short, companies are thought to be making money at the expense of their communities. This might explain why many of them turn to Corporate Social Responsibility programs to reconnect with society. But a program that has an agenda determined by external reporting and personal preferences has limited impact. While we assume those activities reduce the harm coming from corporate activities, it does not really create value per say. Not surprisingly, CSR fatigue is starting to settle in just like green fatigue has in the media.

Enter the Share value Concept…

Michael Porter of Bishop William Lawrence University and Mark R. Kramer managing director of the social impact advisory firm FSG argue that «companies could bring business and society back together if they refine their purpose as creating a «Shared Value», generating economic value in a way that ALSO produces value for society by addressing its challenges. Firms can do this in three distinctive ways: by reconceiving products and markets, redefining productivity in the value chain, and building supportive industry clusters at the company’s locations.»
Their proposal is a shift from a financial economy to a product economy that can generate a Shared Value. A nice way to put a societal spin to the old product-driven economy.

An interesting idea that I believe has a lot of potentials.

Creating Shared Value…coming to a community near you!

– Gaven Dumont

Uncle Ben’s food truck challenge

Montréal PR event of culinary proportions.

Is there a better way to launch a new product in Montreal than hosting the first food truck challenge in the province?

Don’t get me wrong, there could be other ways… But none as delicious as the PR event we hosted on May 26. It was a labour of love that demanded the most out of our team. But the results were outstanding. Over 20 media coverage and 1300 people served.